Do the {Side} Hustle

If you work in marketing, you've likely had a friend approach you about doing a little side work. But how do you know if this is something that you're interested in doing? Before you let the dollar signs in your eyes cloud your vision, we came up with a few questions you might want to ask before you say yes.

How do you engage with the media in 2019? Are you still sending press releases or have you taken to Twitter with an @ mention to your favorite journo? This week we discuss the relevance of such practices and our take on the whole thing.

Kleenex vs tissues. Uber vs ride sharing. Styrofoam vs expanded polystyrene? How to do you turn your brand into a household name - or find your search niche when you're up against a popular brand name that competes with your product? Grab your smartphone and your favorite podcast streaming service to find out.

Outdoor pop-up markets are becoming increasingly popular. So how can your business benefit from securing space at one of these tented affairs? This week we discuss how different types of businesses can go about attending and marketing for open-air markets. Plus you'll get some random deets about our recent travels.

We kicked off the year discussing our marketing predictions for 2019. Now that we're more than halfway through the year, we decided to revisit those predictions (and resolutions) and see if they still hold up. Spoiler alert - some of them were pretty accurate.

The internet has been alive with the sound of twitter, and brands have been hopping on trends to fuel their social content. This week we talk about some of the brands that have been crushing the twitter game faster than 30-50 feral hogs can make it into Area 51. See if some of your favorites made our list.

It's Pro Football Hall of Fame enshrinement weekend here in Canton, and businesses all over town are hoping to bring in some extra business because of it. But how? This week we talk about how companies can rally around local community events and use them as marketing fodder to drive foot traffic.

It is officially a White Claw summer! Mark Anthony Brands is riding the wave of its success, and consumers are diving in to show their support. This week we talk about the explosive success of White Claw alcoholic seltzers while we knock back a few cans ourselves.

We've talked about companies who disrupt the market, but how have those disruptions impacted servers and bartenders? This week we talk about what businesses can do to win back some of that market share and stay relevant in a world fueled by convenience.

Fresh off a two week summer break, we're back with a new episode and a special guest! This week we sat down with Andrew Anthony of Down the Road Productions to talk about his career in video, where he started from and how he got to where he is today.