018: We're Back!

In this episode, Alyssa discusses the importance of pricing for creative service providers. She argues that photographers, for example, should charge a minimum of $5,000 for wedding services to cover expenses, taxes, savings, and profit. Alyssa emphasizes the need for a basic framework for pricing services and encourages new entrepreneurs to charge sustainable prices. She also highlights the importance of profitability and investing in education and equipment. Alyssa urges listeners to have open conversations about pricing and to run the numbers to ensure their businesses are profitable. Chapters 00:00 The Importance of Pricing for Creative Service Providers 01:25 Guidance on Pricing for New and Growing Entrepreneurs 02:22 Pricing for Profit: Building a Sustainable Business 03:44 Dividing Revenue: Mike Michalowicz's Framework 04:13 Tools for Pricing: Calculator and Workbook 05:11 The Importance of Doing the Math in Pricing 05:24 Pricing for Profit 06:30 The Consequences of Undercharging 08:19 The Misconception of Charging Based on Experience 10:44 Having a Conversation on Pricing for Profit and Sustainability Mentioned Resources: Luxury Leads Free Private Podcast & Workbook My Links: Join the Bottoms Up! Creative Community Get an almost weekly Strategy Sip 🍸 The Champagne Toast 🥂 Waitlist TikTok Instagram

Hannah from Boundless Copy discusses the importance of brand voice and how it can make a brand more recognizable and memorable. She shares her own experience with developing her brand's visual identity and how it reflects her personality. Hannah also explains her process for helping clients discover and use their brand voice, including her new Brand Voice Roundup offer. The goal is to help business owners understand and write in their brand voice, making it easier for their dream audience to find and connect with them. 00:00 Introduction and Discussion of Brand Voice 01:23 Creating a Visual Identity that Reflects Personality 06:09 The Importance of Personal Branding for Service Providers 08:05 Introducing the Brand Voice Roundup 13:26 Characteristics of a Sticky Brand Voice Mentioned Resources Boundlesscopy.com Boundlesscopyshop.com Brand Voice Roundup (Q4) Waitlist  My Links: FREE RESOURCE - Traffic On Tap! Join the Bottoms Up! Creative Community Get an almost weekly Strategy Sip 🍸 The Champagne Toast 🥂 Waitlist TikTok Instagram

In this solo episode, Alyssa discusses her framework called Top Shelf, which she uses to design and develop brands and websites that attract and convert clients. The framework consists of the following elements: Tailor your unique value, Optimize user experience, Premium aesthetics, Strategic engagement, High impact storytelling, Elevate your brand presence, Lead generation, and Feedback and iteration. Alyssa provides actionable tips for each element and emphasizes the importance of consistency, storytelling, and analytics in building a successful brand. 00:00 Introduction to the Top Shelf Framework 03:08 Tailor Your Unique Value and Optimize User Experience 06:23 Creating Premium Aesthetics and Strategically Engaging with Your Audience 10:55 High Impact Storytelling and Elevating Your Brand Presence 14:04 Lead Generation and Feedback for Continuous Improvement branding, website design, framework, unique value, user experience, aesthetics, engagement, storytelling, brand presence, lead generation, feedback, iteration Mentioned Resources: FloDesk - Save 50% Hilary Krueger Katie Creative Co Want a Workshop on my Top Shelf Framework? My Links: FREE RESOURCE - Book Your Next Client! Join the Bottoms Up! Creative Community Get an almost weekly Strategy Sip 🍸 The Champagne Toast 🥂 Waitlist TikTok Instagram

Let's catch up and get reacquainted with the new Bottoms Up podcast by Aperitif Creative Co! Happy to be back bestiessss My Links: FREE RESOURCE - Book Your Next Client! Join the Bottoms Up! Creative Community Get an almost weekly Strategy Sip 🍸 The Champagne Toast 🥂 Waitlist TikTok Instagram

I wanna pull back the curtain and tell you what you really need to know about investing in custom design, and why I believe it's the last thing you need to invest in for your business. Mentioned Resources: Am I Ready for Custom Design: FREE Quiz My Links: FREE One Page Website Template Join the Dreamers Lounge Exclusive Community Get a FREE Tech Tip Every Week! Brand + Web Design Services TikTok Instagram

In this episode, I wanna talk to you about price transparency. I've spoken about this ad nauseam on my social media channels, but I feel like it begs a deeper more nuanced conversation. Mentioned Resources: Pricing Calculator Waitlist My Links: FREE One-Page Website Template Join the Dreamers Lounge Exclusive Community Get a FREE Tech Tip Every Week! Brand + Web Design Services TikTok Instagram

With over a decade spent in hospitality, I know that with a little intentionality and focus on the client experience and delivering radical hospitality you can change the game in your business. Mentioned Resources: Postable My Links: FREE One-Page Website Template Join the Dreamers Lounge Exclusive Community Get a FREE Tech Tip Every Week! Brand + Web Design Services TikTok Instagram

Marketing is more than social media. You can show up and scale your business in a way that feels authentic to you. Mentioned Resources: Hilary Krueger Content Matrix Start Your Business with FloDesk My Links: FREE One-Page Website Template Join the Dreamers Lounge Exclusive Community Get a FREE Tech Tip Every Week! Brand + Web Design Services TikTok Instagram

Whether you are a new business owner or a seasoned entrepreneur, understanding the basics of brand strategy and brand identity is essential to building a successful business. My Links: FREE One-Page Website Template Join the Dreamers Lounge Exclusive Community Get a FREE Tech Tip Every Week! Brand + Web Design Services TikTok Instagram

Why in the world would you keep spending money on a recurring expense that doesn't add to your bottom line? Your website is an expense that you pay for every single month, and it should be bringing in money and working for you! My Links: FREE One-Page Website Template Join the Dreamers Lounge Exclusive Community Get a FREE Tech Tip Every Week! Brand + Web Design Services TikTok Instagram