Stop Creating So Much Content (Do This Instead)

SEO is changing underneath us. And nearly 68% of Google searches now end without a click. So how do you win with zero-click marketing when traditional search traffic is declining? Learn the three-bucket strategy to stay visible today.We break down why the zero-click marketing shift is happening and how to adapt your approach to reach your audience where they already spend their time.Effective content distribution is no longer optional. We discuss practical ways to pivot your SEO strategy so you stop chasing algorithms and start building real brand awareness. This conversation is for content marketing professionals who are tired of fighting for clicks and ready to prioritize actual engagement.This isn't an "SEO is dead" conversation. But we take a hard look at whether the effort is still worth your limited budget, and give you a practical framework for where to put your attention instead.What you'll learn:The zero-click marketing reality. Why 68% of searches now get answered without a click, and what SparkToro & Similarweb's research says about shrinking Google trafficWhy 90% of content never ranks.The shift from clicks to AI citations. How being referenced by LLMs, not just ranked by Google, is becoming the new success metric♻️ Sign up to get my 5-day content distribution playbook here: https://course.justinsimon.co/✅ Follow Justin:(https://www.linkedin.com/in/justincsimon/) 🔴 Join the Distribution First Academy: https://distributionfirst.club/***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]

In this episode, I break down why most content plans fail, even when the content is solid. I share the exact framework I use to fix this. You don't need to create more content, hire a bigger team, or post on every platform. You need to understand the real reason your content isn't landing, and use the simple three-part system that fixes it for good. WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]

Justin interviews Daniel Kosmala from Uscreen about five issues quietly stalling growth in your business.Daniel explains how to survey three audience segments (non-buyers, active customers, and churned customers), mine language from comments and DMs, and use AI as a companion to analyze feedback and improve messaging.00:00 Introduction03:21 Mistake #113:10 Mistake #2 19:32 Mistake #325:55 Mistake #434:31 Mistake #5*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

♻️ Sign up to get my content distribution playbook here: https://justinsimon.co/workshop If you've been struggling to figure out what content to make, when to make it, or why your strategy feels random and exhausting…this is the video you've been looking for. In this episode, I break down a simple but powerful framework called the 3C Content Method. The same structure I've used consulting for brands like TechSmith, Help Scout, DataRobot, and Armada, and coaching hundreds of marketers through my courses and community. You'll understand how to build a content strategy that actually holds together in 2026 by using a three-layer system that tells you exactly what to make, when to make it, and how to get it in front of your audience. WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

In this episode, Justin joins Wistia's Chris Savage to break down why 95% of B2B marketing efforts go into creation, while the actual marketing, getting people to see it, gets almost nothing. He explains why the Google-dependent era is over, why publish and pray is a dead strategy, and what it actually looks like to build a content engine that compounds over time.Justin walks through his 3C Content Framework and shows how a single piece of content, properly mapped and repurposed, can generate 361x the impressions of the original. He draws a sharp line between micro repurposing, turning a podcast clip into a clip, and macro repurposing, using ideas to change how an entire audience thinks about your category. The second one is where the real leverage lives.The conversation also gets into AI's role in the repurposing workflow, why content burnout is almost always a systems problem rather than a creativity problem, and why the marketers who survive the next decade will be the ones who stop filling calendars and start building flywheels.What You'll LearnWhy hitting publish is where most marketing hasn't even started yetThe 3C Content Framework and how to build a full content ecosystem from one ideaThe difference between micro and macro repurposing and why most teams only do oneHow to use social as a validation layer before investing in bigger contentWhy 80% of what your team creates could be cut without losing resultsHow AI fits into the repurposing workflow and what to never let it doThe distribution flywheel and how to lock in channels and let topics flow through themHow to beat content burnout before it beats you***WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]

You love what you do. So why does it still feel like you're drowning?In this episode, Justin sits down with Jake Prieur (founder of VideoScale) to unpack a hard truth every marketer, entrepreneur, and leader eventually faces: loving your work doesn’t protect you from burnout.Jake shares the exact systems he uses to automate, delegate, and eliminate the tasks that were draining his time, energy, and creativity — and how doing so didn’t just help him grow his business, but also made him a better husband, dad, and leader.If you’re stuck in hustle mode, wearing too many hats, or constantly wondering why you’re exhausted even when things are “working,” this episode is your blueprint for building a sustainable path forward.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

This is your blueprint for launching a product with confidence. In this live masterclass, Erica Schneider reveals her complete 6-figure launch framework — including the step-by-step process she uses to build hype, grow waitlists, and sell out digital products and services. WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

What do you learn when you analyze 50+ B2B YouTube channels? Well, some of our assumptions are completely wrong. And some of what we found was shocking. In this episode, we break down why most business content gets ignored, what actually drives performance on YouTube, and how to build a strategy that doesn’t burn out your team. If you're publishing weekly just to keep up, this episode will change how you think about video for your company.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

♻️ Sign up to get my content distribution playbook here: https://course.justinsimon.co/Most creators are stuck chasing viral growth and burning out in the process. In this episode, Chris Jordan shares why the typical playbook is broken and how smart creators are building sustainable, successful brands without the overwhelm. Chris has worked behind the scenes with top creators like Lewis Howes, Damon John, and Dr. Benjamin Hardy and he shares why most content strategies lead to burnout and what smart creators do instead to grow sustainably without chasing viral trends.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Sign up to get my content distribution playbook here: https://course.justinsimon.co/Think YouTube is just for creators? Think again. In this episode, we’re breaking down why YouTube is the most underrated (and powerful) B2B marketing channel in 2025 and beyond.I’m joined by Erik Jacobson, and we cover exactly why YouTube isn’t just another place to upload videos. Iit’s a full-blown distribution engine that can drive visibility, engagement, and real business results.In this episode, we cover:Why most B2B companies are doing YouTube completely wrongThe difference between dumping content and using a real YouTube strategyHow YouTube’s algorithm helps you reach net new audiences (unlike podcasts or blogs)What B2B marketers need to learn from creatorsWhy thumbnails and titles matter more than your production quality*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: [email protected]***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.