The Science of Email Marketing: Jeanne Jennings Explains Testing, Metrics, and List Management

What does it take to truly dominate in digital marketing? In this episode, Jamil Zabaneh breaks down his agency's proven five-stage process—Target, Motivate, Prepare, Capitalize, and Constantly Improve—to show how deep data analysis, omni-channel strategy, and ongoing optimization can turn marketing chaos into consistent results. Learn how to accurately identify your ideal customer, create relevant campaigns, maximize lead conversion, and track ROI for continuous growth. New episodes drop weekly—subscribe, share, and connect with Jamil on LinkedIn for more digital marketing strategies to help you move from competing to winning.

What really matters in digital marketing measurement, and how do top brands get true campaign results? Justin Rashidi joins to break down effective marketing attribution, the power of data warehouses, and why classic click-based reporting can mislead your strategy. Hear examples from B2C, B2B, and automotive, including the value of holdout testing and the ways AI is changing workflow automation (but not creative). New episodes of Digital Marketing Domination drop weekly—subscribe and leave a review to get your playbook for marketing success.

Email marketing expert Jeanne Jennings shares practical email testing strategies, and tips for maximizing ROI. Learn how to set the right KPIs, get statistically significant results with small lists, and use AI (including custom GPTs) to speed up copywriting and campaign analysis. Jeanne also discusses list validation, deliverability best practices, and the pros and cons of cold email. New episodes drop weekly—subscribe, rate, and review to stay ahead in digital marketing!

Want to improve customer retention and boost conversion rates? This episode breaks down the five essential steps of mapping the customer journey—defining stages, identifying touchpoints, using data for personalization, integrating automation tools, and optimizing for consistent results. Learn actionable strategies to guide your audience from first contact to loyal fan, and hear why omnichannel marketing matters for real growth. New episodes every week—follow Digital Marketing Domination to stay ahead and refine your marketing strategy.

Andy Crestodina, co-founder and CMO of Orbit Media, joins to break down actionable strategies for SEO, content marketing, and AI-powered website optimization. Learn why Google ranks web pages (not websites), how to use AI Persona prompts for conversion rate optimization, and proven tips for content gap analysis and audience research. Andy shares practical advice on WordPress, GA4 reporting, scaling content without a big ad budget, and using tools like ChatGPT and Gemini to sharpen your digital marketing workflow. Subscribe for weekly episodes focused on digital marketing tactics, tools, and strategies to grow your business.

Struggling with wasted ad spend or low-quality leads? This episode explores how to use Google Ads search terms reports and negative keywords to improve your pay-per-click (PPC) campaigns, featuring a real-world animal removal client case study. Learn proven strategies to cut irrelevant clicks, increase conversions, and improve ROAS by listening to call recordings and refining your keyword lists. New episodes of Digital Marketing Domination drop every other week—follow us and leave a review on your favorite podcast platform.

How does brand clarity impact digital marketing success? Branding expert Fabian Geyrhalter joins Jamil Zabaneh to break down why brand strategy is key for ROI, how to run effective brand workshops, top mistakes to avoid in rebranding, and how brand clarity ties directly to digital campaigns. They share real-world examples, discuss using AI for branding, and give actionable tips for standing out from competitors. New episodes of Digital Marketing Domination drop weekly—subscribe and leave a review to stay on top of the latest digital marketing strategies.

How can emotional targeting and customer psychology transform your conversion rates? Talia Wolf, founder and CEO of GetUplift, joins Jamil Zabaneh to break down her proven framework for website and landing page optimization, including actionable research methods, audit strategies, and the most effective emotional triggers for both B2B and eCommerce brands. Learn how to do meaningful customer research on a budget, avoid common CRO mistakes, and use AI wisely in your marketing. New episodes drop weekly—subscribe and never miss expert advice to dominate your digital marketing strategy.

In this episode, Jamil interviews Kim Garst, an expert in AI-driven productivity and online marketing. They discuss the most effective AI tools for digital marketers like ChatGPT, Claude, and Perplexity, and how to train AI with your brand voice. Kim also shares insights on how to streamline your workflow and enhance social media content using advanced AI tools. Don't miss expert tips on maximizing AI to save time and boost your business growth. Make sure to subscribe, rate, and leave a review on Spotify, Apple Podcasts, Amazon Music, or iHeartRadio for more episodes on the latest in digital marketing trends and tools.

In this episode of Digital Marketing Domination, Jamil Zabaneh breaks down a comprehensive automotive dealership marketing plan. Discover tips for budgeting across new cars, used cars, parts, and service profit centers. Learn how to optimize paid search, display, and social media ads to maximize ROI. Tune in for actionable strategies to stay ahead in automotive digital marketing. Catch every episode on Spotify, Apple Podcasts, Amazon Music, and iHeartRadio. If you enjoy our content, please subscribe, rate, and leave a review.