141. How iconic brands like Kit Kat stay consistent without standing still

9/23/2026

Dig In

0:00

22:37

We’re back for Season 5! On our first episode back, Jess Gaedeke is joined by Kunal Mehta, Global Head of Marketing, Communication and Brand at DSM-Firmenich Animal Nutrition & Health, to explore why consistency is the foundation of strong brand building, how Kit Kat broke one of its most iconic brand rules to take a stand on girls’ education, and why the strongest brands know when to stay consistent and when to take a bigger swing.

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141. How iconic brands like Kit Kat stay consistent without standing still

Dig In

More episodes from "Dig In"

144. Dig (In)spiration: How foresight turns signals into innovation

144. How GoodRx used consumer insights to expand beyond prescriptions

143. Dig (In)spiration: Why doing the same things faster doesn’t mean doing them better

143. Why Kimberly-Clark believes better innovation starts with thinking differently

142. Dig (In)spiration: Why the biggest opportunity with AI goes beyond efficiency

142. How Yahoo is finding where AI helps (and where it doesn't)

141. Dig (In)spiration: Why brand consistency gives marketers more room to experiment

141. How iconic brands like Kit Kat stay consistent without standing still

140. Season 4 in review: lessons in empathy, innovation, and the power of being in the room

139. Dig (In)spiration: Why do we keep cutting the research that really matters?