Design Dive podcast

Elmer's Glue

2/14/2024
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Discover the unique history of Elmer's Glue, born from the Borden Company's unexpected venture into adhesives. Explore its evolution from Cascorez Glue to the iconic Elmer's Glue-All, with insights into the brand's dairy roots and the pivotal role of Elmer the bull in its marketing success. Join me on a brief journey through the glue's transformation and enduring presence in households and classrooms.

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