#12 - Special Guest Ben Handzo

In today's episode, we explore the essential concept of Product Market Fit (PMF) and its vital role in driving business growth. We will clarify what PMF is, what it isn’t, and discuss some signs that indicate whether or not you have it in your business. We analyze how PMF impacts marketing strategies during various stages of a business, from testing hypotheses in the early phases to expanding into new markets during periods of success. This episode is perfect for go-to-market leaders and anyone eager to grasp the intricacies of product-market alignment! decodedstrategies.com  https://www.setpiece.co/ 

In today’s episode, we’re talking about the importance of internal communication and how it helps businesses grow. We discuss why good teamwork and storytelling are important and how they contribute to success. Join us as we share tips on improving communication skills, discuss the problems that can arise when communication fails, and show how external communication techniques can improve internal storytelling. Tune in for a conversation that could change how your business communicates! decodedstrategies.com https://www.setpiece.co/

In today’s episode, Kristin, Annie, and Ben dive into the intricate relationship between data, product roadmaps, and marketing plans. We cover the pitfalls of excessive measurement and how to strike the right balance in your processes. Don’t miss this valuable conversation! decodedstrategies.com  https://www.setpiece.co/ 

In today's episode, we dive into the most effective ways to incorporate storytelling into marketing, highlighting some common pitfalls that tech companies often encounter. If you've ever been curious about how to leverage storytelling to promote your product or service, this is an episode you won't want to miss! decodedstrategies.com  https://www.setpiece.co/ 

Welcome to Season 2 of The Decoding Story-Based Marketing Podcast! We’re excited to have Ben Handzo, Principal at Setpiece Product Consulting, join us this season as we bring you intriguing conversations to help you reach your marketing potential. In today’s episode, we’re talking about Jobs To Be Done and Storybrand and what go-to-market leaders can learn from these powerful frameworks. We also talk about what TV shows we’re currently loving! decodedstrategies.com  https://www.setpiece.co/ 

In today's episode we discuss the unique challenges and opportunities presented to MSP's when it comes to marketing and messaging.

In today's episode we discuss how being raised as Pastor's Kids uniquely equipped Kristin and Bo to help others find clarity in their messaging.

In today's episode we discuss the unique approach Enterprise Companies need to take when it comes to crafting messaging.

In today's episode we are joined by Product Manager Ben Handzo. Ben discusses the similarities and alignment between product management and marketing.

Do you remember the thrill of the summer blockbuster? Lining up with your friends to get tickets and the excitement in the theater as the movie began? What a time! In today's episode we discuss the phenomenon of the summer blockbuster and what we can learn from them to strengthen our marketing and messaging.