Pitching, AI for Media Matchmaking and Personal Branding with PR Expert Nicole Pearl

Send us a textIn this episode of 'The Beauty of Influence,' Sasha sits down with Stephanie Mitchell, an advertising coach and founder of the Ad Lab program. Stephanie shares her journey from being a marketing director at tech companies to becoming a leading advertising expert for estheticians and hairstylists. She offers invaluable insights into creating effective Instagram and Facebook ad campaigns, the challenges of the beauty industry, and the importance of maintaining integrity in marketing. Stephanie also opens up about her personal experiences with postpartum anxiety and the impact it had on her career. The episode highlights key strategies for boosting posts, running full ad campaigns, and diversifying marketing efforts beyond Instagram. Tune in to learn how Stephanie's innovative approach to ads can help beauty businesses thrive.Connect with Stephanie:@stephaniemitchellmarketing on InstagramJoin Stephanie's program, The Ad LabGet the easy templates to boost your posts with Boosted BlissCheck out the on-demand training, From Overlooked to Overbooked in One Month with Instagram AdsWhat You'll Hear:00:00 Introduction and Guest Welcome01:33 Stephanie Mitchell's Background02:47 Transition to Beauty Industry04:00 Creating the Ad Lab Program06:22 Challenges and Strategies in Beauty Marketing25:25 Struggling with Mental Health and Business27:39 Balancing Motherhood and Business31:30 Boosting Posts vs. Ad Campaigns Free Resources: Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode, I'm joined by my Daring Haus co-founder and partner, Mike Farneti, to candidly discuss the recent challenges we've faced while running our business - but trust us, there aren't your typical mistakes.We're revealing the major whoopsies we've made, including poor communication, inconsistent marketing, unclear customer targeting, and neglecting our personal goals and business purpose. Despite these setbacks, we share valuable lessons on the importance of customer-centric strategies, clear messaging, and aligning personal and business objectives. Don't miss the upcoming changes to the podcast format, including Mike's addition as a regular co-host, and possibly a new podcast name. Tune in to learn from our journey and improve your own business approach.What You'll Hear:00:00 Introduction and Personal Update00:32 Introducing Co-Founder Mike Farneti01:34 Upcoming Changes to the Podcast02:24 Seven Business Mistakes and Lessons03:12 Communication Challenges as Co-Founders08:09 Inconsistent Marketing and Messaging15:17 The Importance of Clear Messaging19:12 Understanding the Customer22:37 Lessons from Corporate Career23:33 Understanding Our Customer24:42 Building a Business Asset27:00 Finding Ideal Customers32:09 The 3P Method35:18 Emotional Positioning42:02 Evolving with Purpose43:00 Exciting Future Plans Free Resources: Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode of The Beauty of Influence, host Sasha welcomes somatic mind-body life coach and host of the podcast The Motherhood Mentor Rebecca (Becca) Dollard to discuss her unique approach to motherhood, entrepreneurship, and holistic well-being. Becca shares her journey to a mindset set on self-trust and embodiment, revealing the importance of somatic healing in transforming her life. The conversation delves into the challenges of motherhood, overcoming past traumas, and the critical role of somatic practices in reclaiming personal agency. With actionable insights and inspiring anecdotes, this episode is a must-listen for anyone looking to deepen their connection to themselves and improve their life holistically.Listen to Becca’s Podcast, The Motherhood Mentor on all major podcast platforms.Connect/Work with Becca:Instagram: @themotherhoodmentorWebsite: https://www.the-motherhood-mentor.comWhat You’ll Hear: 01:09 Becca's Journey into Coaching 03:12 Understanding Somatic Healing 10:49 Breaking Free from Comparison 22:00 The Importance of Slowing Down 30:20 The Value of Somatic Coaching 38:44 Relational Dynamics in Coaching and Therapy 48:56 The Importance of Permission and Self-Discovery 56:03 Concluding Thoughts and Ways to Connect Free Resources: Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this very brief episode, I'm sharing a key strategy we use with clients at Daring Haus to help them align their business success to their life - quite simply, it's identifying their personal goals.The truth is, you can do a million different things to "grow your business" - but if you're not growing it in a way that's in line with your personal goals, you're simply creating a job for yourself, not paving the way to time and financial freedom that's possible with entrepreneurship.What You'll Hear Inside:00:00 Welcome and Quick Introduction00:15 Reflections on Time and Change00:55 Navigating Fear in Business02:00 Importance of Personal Goals02:40 Balancing Business and Personal Life05:18 Client Success Story: Not trading time freedom for more revenue06:41 Final Thoughts and Encouragement Free Resources: Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this enlightening episode of 'The Beauty of Influence,' host Sasha welcomes Nicole Pearl, a veteran beauty journalist and founder of The Beauty Girl. Nicole shares her extensive journey from being a beauty editor at prestigious magazines to becoming an award-winning PR and media coach. The discussion delves into the intricacies of PR, building a personal brand, the importance of authentic storytelling, and leveraging AI responsibly in media pitches. Nicole also introduces her innovative Media Matchmaker tool designed to help brands identify the best media outlets for their pitches. This episode offers invaluable insights into creating impactful PR strategies and establishing strong media relationships.Connect with Nicole:Instagram: @NicolePearlBeautyGirlWebsite (with the free tool, Media Matchmaker!): NicolePearl.comWhat You’ll Hear: 00:00 Introduction00:18 Meet Nicole Pearl: Beauty Journalist and PR Expert 06:31 Building a Personal Brand 16:44 Innovative PR Approaches and Storytelling 22:18 The Power of Relationships in PR 25:25 Pitching No-Nos and AI in PR 28:10 Tailoring Your PR Strategy for Maximum Impact 31:32 Embracing AI: The Media Matchmaker Tool 36:42 Final Thoughts and Tips for Visibility Free Resources: Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode, Sasha discusses her personal experiences and observations about emotional positioning and brand archetypes. Sasha delves into the concept of emotional positioning, outlining three main archetypes: the underdog, the relatable bestie, and the aspirational icon, and how these impact brand growth and perception. She provides real-life examples of brands and her own business, Daring Haus, to illustrate the importance of aligning emotional positioning with brand strategy. Sasha also talks about the distinctions between branding and marketing and how brands can effectively resonate with their target audience. The episode aims to help you understand and apply these concepts to improve your own brand's influence and success.What You'll Hear:01:22 Introduction to Today's Topic02:51 Principles of Influence and Brand Archetypes04:16 Emotional Positioning and Brand Archetypes07:20 The Three Brand Archetypes12:14 Relatable Bestie vs. Aspirational Icon16:56 Addressing Misalignment in Branding25:52 Steps to Identify Your Brand's Emotional Positioning Free Resources: Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode, Sasha dives into essential website design tips and strategies for small business owners. Whether you're DIY-ing your website or working with a developer, this episode covers the critical elements that can enhance website performance, from understanding good website practices, SEO, to the buyer's journey. Sasha also shares surprising announcements including new project openings at Daring Haus and a potential sister company focused on website design for the beauty, health, and wellness industry. Detailed examples of client successes and practical DIY tips make this episode a must-listen for anyone looking to optimize their website into an evergreen sales machine.What You'll Hear Inside:03:07 Surprise Announcement07:52 The Importance of a Well-Designed Website09:40 Understanding Your Customer and Competitors12:27 SEO and Copywriting Strategies16:57 Client Success Stories22:03 Understanding Website Analytics22:13 Impressive Click-Through Rates23:36 Shopify Conversion Rates24:32 Best Tips for Optimizing Your Website25:15 SEO Insights and Misconceptions27:36 Using SEMrush for Keyword Research32:05 Importance of Navigation and Footer34:55 Above the Fold Content Strategy37:35 Effective Website Flow41:22 Final Thoughts and Offers Free Resources: Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode of 'The Beauty of Influence,' Sasha interviews Rachel Sommers Ash, CEO and founder of Intoxicated Cosmetics. Rachel shares her unique path from aspiring to work in advertising to creating the first venom-based skincare brand in the beauty industry, driven by a personal journey of loss and self-discovery. The discussion covers the innovative ingredients used in her products, the challenges of launching and growing a business, and the balance between entrepreneurship and motherhood. Listeners are treated to insights into Rachel's fearless approach to branding, her dedication to research, and her relentless drive to succeed.Connect with Rachel: @intoxicatedcosmeticsYou can shop Intoxicated Cosmetics on their website, intoxicatedcosmetics.com, or online at the following retailers: E Cosmetics, Beauty Bridge, and Nordstrom.Use the code “DARINGHAUS” for 30% off of your next purchase at IntoxicatedCosmetics.comWhat You’ll Hear: 01:26 Rachel's Background and Journey 03:39 The Birth of Intoxicated Cosmetics 13:22 The Science Behind the Products 24:24 Entrepreneurial Fears and Vulnerability 27:50 Launching the Brand: Early Challenges and Strategies 31:24 Learning from Mistakes: Product Adjustments and Growth 34:11 The Drive to Succeed: Personal Determination and Resilience 39:46 Balancing Motherhood and Entrepreneurship 50:46 Final Thoughts and Future Plans Free Resources: Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode, we're chatting about dealing with the grief of letting go parts of a business and navigating the 'void' between alignment and momentum. The episode features two new segments: 'Slavic Business School,' which offers direct and no-nonsense business advice, and 'Under the Influence,' exploring how unconscious decisions and brand identity shape consumer behavior.What You'll Hear:01:24 Choosing Great Over Good01:58 Introducing New Segments03:58 Scaling Sideways and Personal Updates05:18 Navigating Business Changes15:30 Slavic Business School: Your Positioning Probably Sucks24:34 Under the Influence: People Buy WHO They Become Free Resources: Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode, Sasha interviews Majet Reyes, a longtime friend and inspiring entrepreneur, who shares her powerful journey from being a paramedic and trauma victim to becoming a successful trauma therapist and a founder of the Philadelphia division of Diva Girl. Majet opens up about her personal battles, the transformative power of motherhood, and the importance of self-care and healing. They also touch on the societal pressures on women to prove their worth through productivity and discuss the importance of slowing down and focusing on inner joy. She introduces the PALM technique for managing triggers and reactions, offering listeners practical advice on becoming mindful and empowered individuals. Majet’s story is a testament to resilience, growth, and the power of community.Connect with Majet:Instagram: @DivaGirlPhilly or @PhillyTraumaCounselorWebsite: divagirltribe.com or resilientmindworks.comWhat You’ll Hear 00:22 Majet's Journey: From Paramedic to Trauma Therapist 05:54 Discovering Diva Girl and Entrepreneurship 08:11 Balancing Productivity and Self-Worth 10:45 Systemic Pressures and Societal Expectations 14:25 Healing and Authenticity in Motherhood 21:53 Practical Tips for Slowing Down and Self-Care 27:13 Conclusion and Resources Free Resources: Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com