How to Go From CCO to CRO

The CSM role is critical for driving customer value. These leaders make the case that our old job description of the CSM no longer works. They outline a new version for the CSM role. Guests: Jay Nathan (CCO. Higher Logic), Ella Dillon (CCO, Conversica), and Sasha Anderson (Sr Dir CS, Procore).Watch this episode for free at catalyst.io/podcast.

For successful Customer Success leaders, calling the renewal forecast must be more science than art. Learn from Procore’s Sr Dir of CS as she outlines her precise methodology for getting the customer growth forecast as accurate as operationally possible. Guest: Sasha Anderson (Sr Dir CS, Procore).Watch this episode for free at catalyst.io/podcast.

The competitive landscape is overwhelming, sales teams are missing quota, and retention rates are at an all-time low. The movement to build revenue-oriented CS teams is now. Leaders discuss the disciplines needed to enable CS to deliver recurring value to customers and drive revenue growth. Guests: Conor Nolen (CCO, Drata), Ella Dillon (CCO, Conversica), Rosie Roca (Former CRO, Hopin). Watch this episode for free at catalyst.io/podcast.

Now, more than ever, Customer Success needs to attribute their value to revenue. In this podcast episode, we talk with two world-leading CS experts on how CS can speak the language of revenue and how to get board-level budgets for success programs. Guests: Ella Dillon (CCO, Conversica) and Conor Nolen (CCO, Drata).

The new CRO 2.0 is customer-led. Conversations with Sangeeta and Rosie, both former CS leaders now leading the whole revenue organization as CRO. Guests: Sangeeta Chakraborty (CRO, Miro), Rosie Roca (Former CRO, Hopin).Watch this episode for free at catalyst.io/podcast.

Post-sales teams spend hours preparing for a single QBR. Often the executive buyer doesn’t show. The meeting is one-way. And everyone moves on. These leaders share their direct thoughts on QBRs and their alternatives. Guests: Jay Nathan (CCO, Higher Logic), Ella Dillon (CCO, Conversica), and Sangeeta Chakraborty (CRO, Miro). Watch this episode for free at catalyst.io/podcast.

Health Scores are standard in Customer Success. But, how many leaders trust a single metric often built on flimsy inputs? We talked with leaders who are rebuilding their approach to health scores to discover what actually works. Guests: Ella Dillon (CCO, Conversica), Conor Nolen (CCO, Drata), and Sasha Bolivar (Sr Dir CS, Procore).Watch this episode for free at catalyst.io/podcast.

Many CS leaders think of Digital CS as a segment strategy - it’s only for their SMB customers. These leaders think differently. They’ve been Digital CS into the fabric of their teams. For them, it’s a business strategy. Guests: Sangeeta Chakraborty (CRO, Miro) and Jay Nathan (CCO, Higher Logic).Watch this episode for free at catalyst.io/podcast.