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We had a really fun conversation with Britain from The Shirt Farm about creating shirts that actually have a story behind them, building something you can hold onto for years and how a love of pop culture, nostalgia and fandom can turn into something much bigger.
We talked about everything from The Shirt Farm’s Disney and Pixar inspired designs to wrestling and how a chance collaboration with Tommaso Ciampa last April changed the whole course of the brand.
That collaboration opened the door to AEW, leading to more than 12 shirts and 3 hats so far, with even more to come.
We also talked about Britain becoming a new AEW fan through the process, what he loves about the presentation of AEW, and a lot of the things we have in common as elder millennials who still love the stuff we grew up with.
This was less of a traditional interview and more of a really good conversation about shirts, wrestling, fandom, marketing and creating something that people can connect with.
We talked about everything from The Shirt Farm’s Disney and Pixar inspired designs to wrestling and how a chance collaboration with Tommaso Ciampa last April changed the whole course of the brand.
That collaboration opened the door to AEW, leading to more than 12 shirts and 3 hats so far, with even more to come.
We also talked about Britain becoming a new AEW fan through the process, what he loves about the presentation of AEW, and a lot of the things we have in common as elder millennials who still love the stuff we grew up with.
This was less of a traditional interview and more of a really good conversation about shirts, wrestling, fandom, marketing and creating something that people can connect with.
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