24/25 CAMPAIGN : BEHIND THE SCENES

In this months episode of CONVERSATIONS WITH KEVIN Nathan Gorman is joined by co-host Kate Reid and renowned social media educator for hairdressers, Ash Bailey, to explore the latest industry trends and strategies for 2025. In this insightful conversation, they’ll discuss how to maximise your content, streamline filming time with clients, and leverage social media to grow your salon business and your brand. From capturing high-quality images and showcasing hair colour to implementing effective growth strategies, Ash provides expert tips to help you stay ahead in the ever-evolving digital landscape. Plus, Ash will share valuable insights on time management and content planning to ensure you’re making the most of every opportunity to connect with your audience and boost your visibility.Follow @socialcoachash

Introducing KEVIN.MURPHY+CODE Join DESIGN.DIRECTOR for COLOUR, Kate Reid, and COLOUR.MASTER, Alex Fuchs, as they delve into the groundbreaking KEVIN.MURPHY+CODE colour line. Together, they will explore its key features and benefits, discuss how it seamlessly integrates into the salon, and unveil the advanced technology behind the range. Kate and Alex will also share insights into the carefully selected key ingredients, including some of their personal favourite formulas, and an insight into what makes this innovative colour line truly unique. 

In this episode of CONVERSATIONS WITH KEVIN, Nathan Gorman is joined by Sarah Lund and talented bridal, makeup and hair artist Ally Nicole.  In this podcast, Ally Nicole takes you behind the scenes of her successful business journey, shares her secrets to scaling her business by going the extra mile to care for her brides, navigating the pressures of burnout, and how authenticity played a crucial role growth. From building a thriving Instagram community to 1.2 million followers to mastering content creation, Ally Nicole opens up about her biggest lessons learned along the way. Tune in as she dives into the importance of vulnerability, hard work, and dedication in the beauty industry. 

Nathan Gorman is joined by Global DESIGN.DIRECTORS Wade Blackford, Kate Reid, and Pascal van Loenhout to discuss the evolving trends they are observing within the hair industry, the impact of social media, and managing client expectations and behaviours. They share how these shifts inspired the creation of PEOPLE, the 2025 Education Collection. They outline their process for creating a collection and how they seamlessly combine their ideas to develop a cohesive and fluid final product.

Introducing BEYOND BEIGE, 5 new BEIGE SHADES to COLOR.ME GLOSS! Join Kate Reid and Leland Olsen as they explore the five newest additions to the COLOR.ME GLOSS family. In this session, they share their favourite formulas, expert tips and techniques for zone toning, colour balancing, and intermixing shades. They also discuss the ideal client for each shade, providing valuable insights for enhancing your colouring skills. 

In this episode of CONVERSATIONS, Kevin and his team delve into the planning and execution of the highly anticipated CAMPAIGN photo shoot. For this years CAMPAIGN : CAN I GET A MOMENTS & UNDERSTORY, Kevin teams up with stylist Emily Ward to discuss the fashion, the creative process of turning ideas into stories, and the challenges faced along the way. Experts Wade Blackford and Sarah Lund share insights on hair and styling, while Nathan Gorman, Kate Reid, and Dean McDonald cover model details, coloUr choices, and preparation for a seamless production during CAMPAIGN week.

Kevin Murphy joins Nathan Gorman in the studio to commemorate 20 years of KEVIN.MURPHY with a special Q&A session. In this episode, Kevin reflects on the inception of KEVIN.MURPHY, shares his experiences working in salons during the 90s, and provides insights into his favourite products, scents, campaigns and more.

ICON STORIES     In this episode Nathan Gorman is joined by the KEVIN.MURPHY Global Communications Manager Ashleigh Thurman to discuss inspirational stories from this year's ICON Award. Meet out 2024 ICON Winner Deanna Everson as well as highlights from four standout finalists. They delve into how these exceptional individuals are making a significant impact on the environment, their teams, their salons, and communities worldwide.     LINKS   DEANNA EVERSON, THE LEARNING EXCHANGE. PORTLAND, USA   VIEW INSTGRAM HERE    FELICIA WILSON, THE ANEGUNDI PROJECT. SALT LAKE CITY, USA   VIEW FACEBOOK HERE VIEW INSTAGRAM HERE      CHARLENE FERNANDEZ, THE HUMAN HAIRDRESSER. MELBOURNE, AUSTRALIA   VIEW INSTAGRAM HERE     PETER VANHAMEL , CENTRAL HAIR STATION. ANTWERP, BELGUIM    2021, 2022, 2023    PALOMA GARCIA, SYDNEY, AUSTLRALIA   CLIMATE ACTION CHECKLIST  

Join DESIGN.DIRECTOR Kate Reid and Educators Brandi Holdaway and Leland Olson on “conversations” as they launch EFFORTLESS NATURALS, a new shade collection from COLOR.ME by Kevin Murphy. Explore six innovative shades that balance and offer new natural solutions for your clients. New shades include two matte, two ash violet, and two violet lending endless options. Discover how these shades effortlessly neutralise hair brassiness for captivating naturals on all depths. Tune in for a fresh take on your colour palette!

Join Nathan Gorman and Sarah Lund in this must-listen drop of Conversations With Kevin. We revisit YOUNG.AGAIN claims, performance and ingredients and fall further in love. YOUNG.AGAIN is your secret weapon, working to increase resistance to breakage by up to +1.7x, for stronger hair that looks and feels rejuvenated. Tune in and gain many tips and tricks that allow you to use YOUNG.AGAIN in new and exciting ways, while unpacking many benefits that you may not have realised about this icon of KEVIN.MURPHY.