E06 Opinion Leaders

More episodes from "Consumer Behavior: Why We Buy Stuff"

• 

  E13 Evaluation Criteria

  6/24/2020

  4:52

  What's most important when making a decision as a consumer? Alex discusses a break down. 
• 

  E12 Killer Trycicles

  6/24/2020

  5:48

  “Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?
• 

  Don't miss an episode of “Consumer Behavior: Why We Buy Stuff” and subscribe to it in the GetPodcast app.

  
• 

  E11 Extended Pre-Purchase Search

  6/18/2020

  5:43

  Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"
• 

  E10 Problem Recognition

  6/18/2020

  5:13

  Alex discusses the science of problem recognition in marketing strategy. 
• 

  E09 VALS System

  6/9/2020

  4:46

  Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here. 
• 

  E08 Emotional Appeal

  6/7/2020

  5:43

  Alex discusses the role of emotional appeal in marketing strategy. 
• 

  E07 Stimulus Factors

  6/4/2020

  5:40

  Alex discusses examples of two marketing promotions that specifically use stimulus factors to attract attention. .
• 

  E06 Opinion Leaders

  6/4/2020

  5:43

  Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real! 
• 

  Non-Euro Ethnic/Nationality Ads

  5/28/2020

  5:10

  Alex discusses the science behind marketing to subcultures: RIP Ebony and Jet 
• 

  Household Life Cycle

  5/28/2020

  6:08

  Alex discusses interviews with two segments of the household life cycle.