Planet Money: Why The Price of Coke Didn't Change For 70 years
0:00
20:34
From Planet Money:
Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of coke cost just a nickel.
On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple of lawyers out of his office
Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of coke cost just a nickel.
On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple of lawyers out of his office
More episodes from "Oxford College Principles of Microeconomics Course"
Don't miss an episode of “Oxford College Principles of Microeconomics Course” and subscribe to it in the GetPodcast app.