231 | Avoid these mistakes when starting a coffee roasting business

We've made a lot of mistakes in our coffee roasting journey that we had to learn the hard way. Mistakes are inevitable when you're trying to build something you've never built before. In this episode, we reflect back on the early years of starting Mirror and talk about the 3 things we wish we did differently that would push us forward much faster.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

This is our first Q&A on the podcast in a long time. We cover dialing in a v60 pour over by temperature vs grind size, did processing make coffee origin obsolete, and how you should use social media to market your cafe. This was a fun conversation with a handful of questions approaching different aspects of the coffee industry.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Coffee shop owners oftentimes think they need to have a menu item for everyone and try to serve as broad of an audience as possible. It may sound right, but only until you consider that some of the more successful businesses in food and beverage do the opposite. In this episode, we talk about how you should build your coffee menu for your coffee shop and we highlight a few key points that the most successful coffee shops and fast food restaurants do to be successful.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

There is tons of information out there about coffee, and it's pushing the coffee industry forward. We're growing in popularity and innovation. In this episode, however, we cover 3 ideas that we need believe we need to shift our perspective on.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

We've all traveled and realized we're stuck on vacation for 5 days with the most important part missing - delicious coffee. In this episode, we talk about how you can build your own travel coffee setup and helpful tips that can make your workflow easier while being on the go. Enjoy tasty coffee anywhere you go and never be left stranded without coffee.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

You decided you wanted to go down the coffee rabbit hole, and now what? You'll quickly realize you need coffee gear to experiment, learn, and brew tasty cups with. In a time when there's more and more coffee gear out there, is it possible to have a great setup on a budget? We cover this in episode 226 and give two great setups under $500.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

As coffee enthusiasts and baristas, we're always trying to raise the bar for what our coffee tastes like. Most of the time, that comes down to brewing really good coffee, but what makes someone good at making coffee? In this episode, we boil it down to 3 traits that we notice in people who are exceptional at brewing coffee.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Coffee tasting notes on a bag of coffee helps us understanding what the coffee will taste like, but what happens when we don't taste those flavor notes in the cup? This is a common struggle we hear from people and it can be frustrating, but the conversation around coffee flavor notes is a little bit more nuanced. In this episode, we try to unpack the nuance and explain why it sometimes okay not to taste what is written on the bag.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Coffee’s popularity keeps growing and the coffee industry keeps evolving. With 2026 here, we sit down and talk about where we see and think the industry is going for the year and beyond. We’d love to hear where you think the coffee industry is going in 2026 down in the comments.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Komakase is a coffee omakase experience unlike anything you’ve experienced before. Extraordinary coffee paired intentionally with sweets. After my visit to Komakase, I wanted to get a behind the scenes look into this fascinating coffee project. This is my conversation with Josh from Komakase. Check out Komakase: https://komakase.coffee/Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA