How Custodio & Dubey Leans Into Community to Build Affinity

Host Gyi Tsakalakis welcomes personal injury attorney Chris Earley, founder of the Boston-based injury law firm Earley Law Group, to discuss law firm growth, authenticity in marketing, community engagement, and firm operations . Rather than trying to compete head-on with national mega-advertisers on ad spend alone, Earley stresses building local affinity and genuine community ties. Driven largely by his wife and the Chris Earley Cares initiative, the firm organizes community efforts like diaper drives, pajama drives, food bank volunteering, and pizza drops at local homeless shelters. Chris also hosts The Earley Show podcast and shares practice development strategies through his weekly newsletter at practicetipoftheweek.com.

In this episode of the Clienting podcast, host Gyi Tsakalakis interviews Trey Harrell, founder of a Trey Harrell Law Office, LLC, a South Carolina personal injury and auto accident law firm. They discuss: Intake Philosophy: Marketing oversees the intake department, which Harrell considers the most critical operational component next to client service . He remains committed to using human staff rather than AI chatbots for initial intake to maintain personal client connections . Budgeting: Harrell targets spending about one-third of firm revenue on marketing, scaling incrementally based on revenue trends and case cycle forecasts . Market Competition & Lead Gen: Harrell observes that national firms and out-of-state practices are increasingly entering South Carolina due to population growth . While out-of-state entities often rely on digital lead-generation tactics, Harrell notes that third-party lead buying is heavily frowned upon under South Carolina's strict legal advertising and ethics rules . And more!

n this episode of Clienting, host Gyi Tsakalakis interviews New Orleans personal injury attorney Lee Rudin (founder of Get Rude) on legal marketing, scaling, and brand strategy . Firm & Operations: Founded in June 2023 after Lee left insurance defense, the firm has 4 lawyers (including Lee and his wife/partner, Skyler) and a 20-person total team . Two-thirds of the staff are offshore, supported by an embedded fractional COO . Barbell Marketing Strategy: Lee combines high-spend digital video with grassroots community presence, bypassing costly traditional TV and billboard buys : Digital: Meta and YouTube, focusing on video to merge direct response with brand awareness . Analog/Grassroots: Merch giveaways, local independent pro wrestling sponsorships, and youth sports team branding using the tagline "Stop being polite. Get Rude." Vendor Accountability: After spending 18 months on an underperforming campaign, Lee advises law firms to demand upfront clarity on the budget needed to actually succeed rather than accepting vanity metrics like impressions .

In this episode of Clienting by AttorneySync, host Gyi Tsakalakis interviews Zack Port, partner at Betz & Port, a personal injury law firm based in Bloomington, Minnesota . Key Takeaways & Episode Highlights Firm Overview & Transition: Zack joined his partner in 2017 as a student intern . After gaining experience in the public defender's and county attorney's offices, he joined his partner in 2022 to launch Betz & Port . The firm has grown from a solo/two-lawyer practice to four attorneys and six support staff (including nearshore team members in Colombia) . Approach to Artificial Intelligence: The firm leverages AI for back-end efficiency, such as automating online investigative work on defendants and insurance policies using Claude . They strictly avoid client-facing AI, prioritizing human connection, high-touch communication, and white-glove service . Marketing & Growth Strategy: Growth is driven largely by word-of-mouth referrals split roughly between former clients, other attorneys, and medical providers (chiropractors/doctors) . Instead of heavy PPC or billboard spending, the firm focuses on value-driven outreach, such as informational brochures for chiropractors, writing an educational book for crash victims, and maintaining personal relationships . Lightning Round Responses Tech / Tool Recommendation: Notion (paired with Clio) for tracking incoming referrals and setting automated outreach reminders, and Claude for internal content creation and research . Key Growth Metric: Average Case Fee Value . The firm keeps attorney caseloads low (around 40 cases max) to deliver attentive service while maintaining high average settlement values . Resource Recommendation: Traction by Gino Wickman . The firm follows about 70–80% of the EOS (Entrepreneurial Operating System) model to structure business operations . Hot Take: Skip reading business books ! Zack prefers learning directly from peers, asking experts, and attending CLEs over reading business manuals (unless summarized by Claude) . Connect with the Guest Website: betzandport.com

Building a Law Firm "Herd" & 50:1 ROI Newsletters with Chuck Boyk What does it take to sustain and grow a successful personal injury firm over four decades? In this episode of Clienting, host Gyi Tsakalakis of AttorneySync, sits down with Chuck Boyk, founder of Charles E. Boyk Law Offices. Chuck shares his journey from starting out as a criminal defense attorney to building a massive personal injury practice with a 13,000-square-foot main office and 10 satellite offices across Northwest Ohio and Southern Michigan . Chuck breaks down his most effective, low-cost marketing strategy: print and email newsletters . He shares how maintaining a monthly newsletter for a list of 27,500 past clients and over 2,000 attorneys has generated millions in cases and delivered an extraordinary ROI—up to 50:1 on attorney referrals . With shout outs to Ben Glass and Ron Latz! In this episode, you'll learn: The Power of Newsletters: Why physical print newsletters outperform digital-only strategies and how to build a loyal "herd" of past clients and referral partners . Attorney Referral Growth: How spotlighting local peers and sharing practical legal tips creates a win-win strategy for high-value case referrals . Diversified Local Marketing: Balancing community involvement, charitable programs (like giving away 1,000 bikes to kids), and digital marketing (Google Ads & LSAs) . Key Firm Metrics: How Chuck uses the Entrepreneurial Operating System (EOS) to track cost per acquisition, case tiers (from A to Double-A), and sign-up conversion rates . The Importance of Reviews: How 1,600+ five-star Google reviews drive local trust and why qualifying how clients found you matters more than raw data .

In this episode, Gustavo Munguia, Senior Director of Marketing at Custodio & Dubey (CD Law), chats with Gyi Tsakalakis, President at AttorneySync about how they use a paid and organic strategy to earn clients. They discuss how the firm uses content to serve the Spanish-speaking community. They go deep on social media strategy and what types of content and platforms have worked best for CD Law. Get inspiration from CD Law's socials here. As always, Gustavo answers the four Clienting lightning round questions. Tune in and subscribe! If you're interested in being a guest on Clienting, don't hesitate to reach out!

In this episode of Clienting, Chris DiBella, Founding Partner of DiBella Law Injury and Accident Lawyers, joins Gyi Tsakalakis, President at AttorneySync to discuss how to run a law firm like a business. Chris shares what he's learned over the last two decades in growing his firm and taking an MBA mindset approach. They discuss a variety of topics including diversifying marketing investments and balancing direct response legal marketing with branding. Learn how this Boston personal injury law firm is staying competitive in an increasingly crowded market.

More law firms are sending out requests for proposals (RFPs) to marketing agencies. But most RFPs we see are extremely problematic. In fact, they're likely to lead law firm owners and marketers to making poor decisions about which marketing agencies are likely to be a good fit for them. In this episode of Clienting, Jeff Berman and Gyi Tsakalakis break down some of the issues they see with law firm marketing agency RFPs and a couple solutions to improve their value in vetting legal marketing agencies.

"Strategy beats budget 90% of the time." - Ross Gordon Director of Marketing at The Thumbs Up Guys. This week, Clienting welcomes Ross Gordon, Director of Marketing at The Thumbs Up Guys. Gyi Tsakalakis chats with Ross Gordon about how The Thumbs Up Guys compete in a market filled with legacy personal injury law firms. They chat about the impact of trade names, setting growth objectives, and budgets. They also discuss how dancing on social media may not actually be moving the needle for law firms as much as influencers might want folks to believe. 🍿

OpenAI just updated their guidelines to allow U.S. law firms to advertise on ChatGPT. What will ChatGPT impressions look like for these law firms? AttorneySync's Jeff Berman and Gyi Tsakalakis discuss. Also, Jeff asks Gyi to react to a variety of questions from inbound AttorneySync sales calls. In other words, what are the issues lawyers are asking about when they contact a a digital marketing agency?