Ep. 09 - B2B vs. B2C marketing – same rules or different game?

Finding the right mentor can change everything—but it’s not the same as just "building your network." In this episode, we break down the real difference between mentoring and networking, the types of mentors you need at different stages, and how to build relationships that actually help you grow.Don’t forget to subscribe, tune in, and ⁠⁠⁠⁠⁠submit topics⁠⁠⁠⁠⁠ you want to hear us talk about on our show. 

Every workplace has them—the Gatekeeper, the Bottleneck, the Credit Taker, and more. In this listener-submitted episode, we’re breaking down six classic business archetypes you’ll definitely recognize—and sharing tactical ways to survive (and thrive) when you have to work with them.Don’t forget to subscribe, tune in, and ⁠⁠⁠⁠submit topics⁠⁠⁠⁠ you want to hear us talk about on our show. 

Marketing moves fast—but you don’t have to chase every shiny object. In this episode, we’re sharing how to stay current on trends without burning out, plus tips for making smarter, more strategic decisions about what’s actually worth your time.Don’t forget to subscribe, tune in, and ⁠⁠⁠submit topics⁠⁠⁠ you want to hear us talk about on our show. 

Are B2B and B2C marketing really that different—or are we just playing by different rules? In this episode, we’re joined by brilliant agency founder Charles Haggas of the award-winning global agency Brightscout to unpack the real differences (and surprising similarities) between the two. We’re talking strategy shifts, audience mindsets, and what the smartest marketers do to stay ahead.Don’t forget to subscribe, tune in, and ⁠⁠submit topics⁠⁠ you want to hear us talk about on our show. 

Is customer journey mapping a smart strategic move—or just another box to check? In this episode, we debate whether mapping the customer journey really drives results or if it’s become an overhyped exercise. Plus, how to tell when it's worth the effort (and when it’s not).Don’t forget to subscribe, tune in, and ⁠submit topics⁠ you want to hear us talk about on our show. 

Clicks are great, but conversions are what really count. In this episode, we’re digging into smart ways to optimize your marketing—so you’re not just getting attention, you’re driving real results.Don’t forget to subscribe, tune in, and submit topics you want to hear us talk about on our show. 

We’re talking about what happens when great marketing is let down by not-so-great customer experience. Joining us is Trish Wethman, Chief Experience Officer and all-around awesome human, who brings deep insights (and a few hard truths) about where brands go wrong—and how to fix it.We explore the disconnect between marketing and CX, how to spot the cracks before your customers do, and what it really takes to build an experience that lives up to the promise of your brand.The conversation doesn’t stop here – Trish is continuing it in the Mid-Atlantic CX Forum. Join her there for more insights and discussion. Don’t forget to subscribe, tune in, and submit topics you want to hear us talk about on our show.

We’re unpacking the shift from traditional agency models to the rise of the collective—where lean teams, niche experts, and on-demand talent are rewriting the rules of how marketing gets done.We dive into how collectives foster stronger collaboration (with less red tape), and what this means for the future of creative work. Don’t forget to subscribe, tune in, and submit topics you want to hear us talk about on our show.

We’re talking about a marketing truth no one wants to admit: sometimes, the very systems meant to keep us on track are the ones draining our creative energy.From over-engineered workflows and endless approvals to feedback loops that go nowhere, we explore how rigid processes can crush collaboration and stall innovation. Plus, we share ideas for striking the right balance between structure and spontaneity—so your team can create with clarity and freedom.Don’t forget to subscribe, tune in, and submit topics you want to hear us talk about on our show.

We’re diving into one of marketing’s hottest topics Is AI your new creative sidekick—or a threat to everything we know?Joining us is award-winning Chief Strategy Officer Sabrina DeVito (SabrinaDevito.com), who brings sharp insights, big-picture thinking, and zero fluff. We cover everything from AI-powered personalization and predictive analytics to the future of creative roles and where the human touch still wins.Don’t forget to subscribe, tune in, and submit topics you want to hear us talk about on our show.