Cleaning Processes with Jerry podcast

Going To The ISSA Show 2026

0:00
19:00
Rewind 15 seconds
Fast Forward 15 seconds

Next week I’ll be walking the floor at ISSA Show North America in Las Vegas, and I’m bringing a microphone and a camera with me.

In this solo episode I talk about why I still go to the ISSA Show on my own dime, and what four decades of trade shows have taught me. It started with an overnight drive to Atlanta with Gateway ProClean, where I walked in like a kid in a candy shop looking for “more bullets for my gun.” Today I go as a manufacturer’s rep, to learn the products I represent and to meet new people for this podcast.

I also share the true story of a dirty wine glass at a food show that turned into a long-time customer and a long-time friend. I give you my best trick for getting real time with company owners on the show floor, explain why “new and improved” doesn’t always mean what the press release says, and tell you why robotic floor care is coming to more facilities than you think.

Whether you sell chemicals and equipment or you run a hotel, resort or convention center with a problem to solve, my advice is the same: get out and meet people. Nothing happens until there’s a conversation.

In this episode:

  • My first ISSA Show and why I go on my own dime
  • How a past episode helped a guest company drive a surge in sales
  • Catching up with past guests Jay Skinner and Brad Anderson
  • The dirty-glass story: how one show visit became a long-term account
  • Getting to company owners before the show floor opens
  • “New and improved” vs. truly new
  • Robotics, labor shortages and the future of floor care

ISSA Show North America 2026: Nov. 16–19, Mandalay Bay Convention Center, Las Vegas. Look me up in the show app and send me a message. I’d love to meet you.

Connect with Jerry:
HospitalityCleaning101.com
LinkedIn: https://www.linkedin.com/in/jerry-bauer5307/

Want to level up your operation?

Visit HospitalityCleaning101.com — 120+ practical, no-nonsense articles on cleaning, sanitation, and chemical management, built for hospitality and food service pros. Grab the free tools on the Resource page and join the newsletter while you're there.

Manufacturer or distributor trying to break into the hospitality market? Bauer Consulting helps you build traction and revenue in a segment that doesn't buy the way the rest of your book does. See how it works: HospitalityCleaning101.com/consulting

Jerry Bauer
Hospitality Cleaning 101 | Bauer Consulting
[email protected]



More episodes from "Cleaning Processes with Jerry"