Circularity.fm podcast

Building Demand for Remanufactured IT with Circularity First

10/27/2026
0:00
38:54
Rewind 15 seconds
Fast Forward 15 seconds
If remanufactured IT can offer the same warranties and support as new equipment at a lower price, why businesses still prefer to buy new? Anthony Levy, founder of Circularity First and CEO of Cistor, built a business selling remanufactured IT equipment through Cisco Refresh. He shares how he developed customer demand and why adoption remains limited despite the commercial benefits. What you'll hear in this episode: • The business case for remanufactured IT: Beyond lower purchase prices, companies can extend the life of existing platforms and improve supply chain resilience. • Overcoming customer resistance: Why perceived risks and established purchasing habits matter, and how discounts, product testing and low-risk deployments help build trust. • Getting the sales system to support remanufacturing: How sales incentives that favor new products and unpredictable stock availability can limit adoption, even when customer demand exists. This is the fifth and final episode of our B2B Take Back series.

More episodes from "Circularity.fm"