Circling Back Through Time with Bob Morrison

Alice Crowder has spent decades in restaurant marketing. In this episode, Amanda sits down with Alice to talk about the power of consumer insights (and what happens when you skip them), the real reason the franchise relationship breaks down, why she'd tell a client to start updating their resume, and what AI can and can't do for the next generation of marketers. Whether you're running a brand, building a team, or just trying to figure out this industry, this one's a masterclass.

In this special episode, host Amanda sits down with her father, Bruce Kelley, to trace his journey through some of the most iconic names in advertising history, including Ogilvy, DDB, and The Martin Agency. Bruce shares candid stories from his decades-long career, offering timeless wisdom on "thinking defensively," the art of the client-agency partnership, and the unique thrill of seeing your work in the wild.

Marla, a titan of the advertising world and former CEO of the 4As (American Association of Advertising Agencies), stops by to share her extraordinary journey from an entry-level media planner to leading one of the industry's most influential organizations. She offers candid insights into crisis leadership, the importance of resiliency, and the future of agencies.

Amanda sits down with two of her best friends, Jamie and Leslie, for a candid and engaging conversation about their decades-long bond, evolving career paths, and unique leadership philosophies. From childhood dreams of being astronauts and doctors to navigating high-stakes roles in marketing and public health, they share how shared values and a great sense of humor have kept them close through every stage of life. Listen as they discuss their "demanding but empathetic" management styles, the importance of transparency with their teams, and their hopes for a legacy built on nurturing the careers of others.

On this episode of Circling Back, we chat with Jori Palmer, Director of Marketing and Advertising for the Atlanta Braves. Jori shares her unexpected career journey - from aspiring obstetrician to landing her dream role in sports marketing. She talks leadership, career pivots, and the power of being teachable in a competitive field. Plus, get an insider’s look at the Braves' marketing strategy, including the all-important world of MLB bobbleheads.

Join Amanda Forgione as she sits down with Bob Morrison for the very first episode of Circling Back. They discuss how Bob started Morrison, his journey through the advertising industry, lessons learned from mistakes, his unique leadership style, and what’s surprised him most about Amanda taking over his role!