The AI Strategy Chiropractors Need to Get More Patients with Mr. Carl Case
In this episode of the Chiropractic Biophysics Podcast, Dr. Deed Harrison, Dr. Joe Ferrantelli, and Dr. Jason Jaeger sit down with AI and marketing expert Carl Case to discuss how artificial intelligence, automation, and modern communication systems are transforming chiropractic practice growth.
Carl shares the remarkable story of how a chance meeting with Dr. Joe Ferrantelli during a ski trip led to a partnership focused on bringing advanced AI tools into chiropractic practices. With a background in scaling technology companies and building enterprise communication systems used by thousands of businesses worldwide, Carl offers a unique perspective on how chiropractors can modernize their practices and capture more new patient opportunities.
Throughout the episode, Carl explains one of the biggest problems facing chiropractic offices today: missed calls and missed patient opportunities. Many practices unknowingly lose new patients simply because calls are not answered quickly enough or follow-up systems are inefficient.
Carl breaks down how AI-powered communication systems can solve this problem by answering calls, responding to texts, handling website chat, and even scheduling patients automatically.
The conversation also dives deep into Google Business Profile optimization and why local search visibility is critical for practice growth. Carl shares actionable strategies that chiropractors can implement immediately to improve their online presence, increase patient inquiries, and rank higher in Google search results.
If you want to understand where AI, marketing, and technology are heading in chiropractic—and how to position your practice for future growth—this episode is packed with practical insights and real-world strategies.
Episode Topics & Timestamps
00:00 – Introduction to the Episode
Dr. Deed Harrison, Dr. Joe Ferrantelli, and Dr. Jason Jaeger introduce the episode and welcome technology entrepreneur Carl Case.
02:00 – The Ski Resort Story That Started the Partnership
Carl shares the unexpected story of meeting Dr. Joe Ferrantelli while skiing and how that encounter led to collaboration in chiropractic AI.
08:00 – Carl Case’s Technology and Entrepreneurship Background
Carl explains his journey building communication platforms, scaling technology companies, and working with enterprise brands.
15:00 – The Power of Text Messaging and Automated Communication
Why texting and automated communication systems have become one of the most effective ways to reach customers and patients.
22:00 – The Hidden Problem: Businesses Not Answering Their Phones
Carl reveals surprising statistics about how many businesses fail to answer incoming calls—and how much revenue is lost because of it.
30:00 – AI-Powered Communication for Chiropractic Offices
How AI agents can answer calls, respond to texts, handle web chats, and schedule patients automatically.
38:00 – Google Business Profile Optimization Strategy
Carl explains how chiropractors can dramatically increase local search visibility and patient inquiries.
45:00 – Reviews, SEO, and Ranking Higher on Google
Why responding to reviews and optimizing Google Business Profiles can drive more traffic and new patients.
55:00 – The Future of AI in Chiropractic Practices
How AI will assist with patient intake, documentation, and communication systems.
1:03:00 – Final Advice for Chiropractors
Why chiropractors who adopt AI and automation now will have a major competitive advantage.
Connect with Mr. Carl Case
Carl Case is a technology entrepreneur and AI expert focused on automation, communication systems, and business growth.
LinkedIn
https://www.linkedin.com/in/carl-case-a7b33b55/
Show Notes & Resources
AI Patient Communication for Chiropractors
https://www.chiroconverse.ai
Carl Case’s Google Business Strategy for Chiropractors
https://www.chiroconverse.ai/gbp-ebook
Chiropractic Biophysics Technique
https://cbpnonprofit.com
Posture Analysis, Range of Motion, Movement Assessments, and X-ray Radiographic Documentation Technology
https://www.postureanalysis.com
Key Takeaways from This Episode
Why missed phone calls are costing chiropractic practices new patients
• How AI-powered communication systems improve patient access
• Why Google Business Profile optimization is critical for local search visibility
• How reviews and review responses impact SEO rankings
• The role of automation in modern chiropractic practices
• Why chiropractors who adopt AI early will have a competitive advantage
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