We're unpacking what it actually looks like to prepare for a business we can't start yet - using the months before we have land, capital, or customers to test the real model instead of just dreaming about it.
Drawing from a listener's question about building an organic-garden and teaching business from the ground up, we talk through why passion alone doesn't guarantee a sustainable business, and how running small, real experiments now beats waiting for someday.
It's a conversation about grounding ambition in reality - building awareness of what the numbers actually say, intention around the specific tests worth running today, and action that turns a someday dream into something we can actually sustain, instead of one more good idea left to drift.
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About the Hosts
Patrick Cummings is the author of two kids' books and has been building and making things inside the health and fitness world for two decades. Find him on Instagram.
Ben Bergeron is the founder of CompTrain, a longtime gym owner and coach, and the author of the bestselling book, Chasing Excellence. Find him on Instagram.
About the Show
Chasing Excellence is a show dedicated to the daily pursuit of health, happiness, and living with our hearts on fire. Episodes drop Monday through Friday.
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