Terry Szuplat - The writing trick that got Obama elected twice | White House Speech Writer | Change Is Possible

🎁 The Portfolio Career Accelerator - https://simplebooklet.com/portfoliocareeracceleratorbyanifilipova The Portfolio Career Accelerator is an 8-week high-touch program for corporate professionals, founders, and senior leaders who are ready to turn their experience into a career that generates income, influence, and freedom — on their own terms.She quit banking. Moved to New York on a whim with no job. Met a founder at a mixer. Ten years later, Mariya Valeva is CFO to five companies at once — and she doesn't do a single minute of outbound sales.Mariya Valeva is a fractional CFO for B2B SaaS companies, founder of FounderFirst, and a Smith College and Harvard graduate with over 10 years in startup finance. From arriving in the US at 19 with $300 and a suitcase to building a practice serving five companies simultaneously with zero outbound — she breaks down the exact model, the mindset shift, and the $1.2 trillion opportunity most corporate professionals don't know exists.🔗 More From Mariya:🌐 FounderFirst: https://www.founderfirstpartners.co/💼 LinkedIn: https://www.linkedin.com/in/mariyavaleva-yourscalingpartner/📩 Tiny Margins Newsletter: https://www.tinymargins.com/

🎁 The Portfolio Career Accelerator - https://changeispossible.co.uk/portfolio-career-accelerator/The Portfolio Career Accelerator is an 8-week high-touch program for corporate professionals, founders, and senior leaders who are ready to turn their experience into a career that generates income, influence, and freedom — on their own terms. What if the same techniques used to write 3,477 speeches for President Obama could transform the way you communicate at work, on social media, or in front of any audience? Terry Szuplat spent eight years inside the White House doing exactly that — and in this conversation, he breaks down the exact frameworks anyone can steal. Terry Szuplat is one of Barack Obama's longest-serving speechwriters, the author of national bestseller Say It Well, and an adjunct professor of speechwriting at American University. From crafting responses to national crises to editing speeches on Air Force One, Terry reveals what it actually takes to move people with words — no matter the platform. 🔗 Guest Links:📖 Say It Well (book): https://www.amazon.com/Say-Well-Voice-Inspire-Audience/dp/0063337711🌐 TerrySzuplat.com: https://www.terryszuplat.com💼 LinkedIn: https://www.linkedin.com/in/terry-szuplat-456914137/📸 Instagram: https://www.instagram.com/terryszuplat/🐦 X: https://x.com/TerrySzuplat

📘 Want your own freedom, flexibility, and a life outside of the 'corporate' path? My FREE portfolio career guide will help you to start building: [https://changeispossible.co.uk/portfolio career/](https://changeispossible.co.uk/portfolio%20career/)Why do brilliant corporate executives crash and burn when they try entrepreneurship? Professor John Mullins spent 20 years at The Gap and another 20 researching why — and the answer will change how you think about your career.John Mullins is a professor of management practice at London Business School, a serial entrepreneur, and the author of four books including The Customer-Funded Business and Break the Rules. In this conversation, he breaks down the six counter-conventional mindsets that separate successful entrepreneurs from successful corporate leaders — and reveals why the skills that got you promoted are the same ones that will sink your startup.🔗 Guest Links:John's website: [http://www.johnwmullins.com](http://www.johnwmullins.com/)London Business School: https://www.london.edu/faculty-and-research/faculty-profiles/m/mullins-j📌 In this episode:• Why the six mindsets of successful entrepreneurs are the exact opposite of what makes you successful in corporate• The customer-funded business model that let Tesla, Dell, and Microsoft start with almost nothing• Why recessions create the perfect conditions for new ventures• How to test your business idea nights and weekends without quitting your job

📘 Want your own freedom, flexibility, and a life outside of the 'corporate' path? My FREE portfolio career guide will help you to start building: https://changeispossible.co.uk/portfolio%20career/A doctor who studied 20+ hours a day to get into medicine quit 18 months later — and not a single colleague asked why. Here's what Dr. Justin Sung discovered about careers, content, and learning that most people figure out too late.Dr. Justin Sung is a medical doctor, top 1% TEDx speaker, and co-founder of iCanStudy — a company that has reached over 100 million people with evidence-based learning strategies.🔗 Guest Links:YouTube: @JustinSungSocials: @DrJustinSungiCanStudy: https://icanstudy.com⏱️ Timestamps:0:00 Who is Dr. Justin Sung?1:47 why a 16-year-old's dream doesn't survive reality4:17 the frustrations that made medicine feel like a trap5:23 why not a single doctor questioned his decision7:51 the advice he gives everyone thinking about quitting10:01 a viral video born from a COVID lockdown room12:52 the skills nobody warns you about before YouTube14:50 what happens when you follow "just post more" advice18:00 speaking to billions and reaching no one19:03 the overlap test — do you actually have a business?22:30 where 93% of his income actually comes from23:44 why content ideation is where brands succeed or die25:43 the counterintuitive reason more value kills your videos28:04 starting a YouTube channel when you know nothing30:42 why the algorithm suppressing your content is a gift33:41 inside his content workflow — from idea to publish36:40 the framework for building a business after quitting your career39:08 business reduced to one sentence41:00 the six-month mistake most entrepreneurs make43:09 the question that made a learning expert pause45:55 three strategies that change how you learn everything46:55 what a 200-page book on a 3-hour flight actually teaches you48:17 when your brain says "I'm overwhelmed" — do this49:40 the final strategy most people never try50:05 why teaching is the ultimate learning hack📌 In this episode:• Why brilliant professionals quit dream careers — and what they build instead• The content strategy mistake that punishes creators who try too hard• How to validate a business before spending months on setup• Three learning strategies that actually change how your brain processes information============🎙 Hosted by Ani Filipova — ranked #12 on Feedspot’s Top 30 Career Change Podcast🎧 Listen on:Spotify: https://open.spotify.com/show/0hIdk5DTJA46Wjd88gC1UK Apple: https://podcasts.apple.com/sa/podcast/change-is-possible-your-career-transformation-guide/id1609990507 Follow me on LinkedIn: https://www.linkedin.com/in/anifilipova/Join the “Change is Possible” community — for professionals navigating career shifts, building income streams, and growing personal brands.Join my FREE webinar and learn about the trends impacting jobs and the future of work, and how to create income streams:https://changeispossible.co.uk/future-of-work-webinar/https://changeispossible.co.uk/portfolio%20webinar/MusicBed SyncID:MB01QORZLIOEM6D

What if you could turn your expertise into a thriving newsletter business while living your dream life in rural France - with just 3-4 hours of work per day?In this episode of Change Is Possible, host Ani Filipova interviews Lucy Werner, award-winning PR expert, author of "Hype Yourself," and founder of a hugely successful paid newsletter generating thousands per month. Lucy shares her journey from running a London PR agency to building a sustainable solopreneur business in the south of France - all while raising three young children.#Newsletter #Solopreneur #PRStrategy #ContentCreation #CareerChange #PortfolioCareer #RemoteWork #ChangeIsPossible #AniFilipovaDiscover how Lucy:• Built a 5,000-person email list over 5 years before launching her paid newsletter• Got 100 paying subscribers in just 6 weeks and became a Substack bestseller• Generates multiple income streams (newsletter, brand partnerships, retreats, 1-to-1 coaching)• Grows her business through public speaking and podcasts - never paid ads• Maintains work-life balance with only 3-4 focused work hours per day• Leverages her 16,000 Instagram followers (proving you don't need massive numbers)🔑 Key Takeaways:• The "Three Buckets" of personal branding: Business expertise, human interest stories, and passion points• How to transition from free to paid newsletter (and what NOT to do)• Finding speaking opportunities and podcast appearances to grow your audience• Creating sustainable offerings that fit YOUR lifestyle - not someone else's blueprint• Using AI tools strategically for transcription, research, and manifestation• The power of showing up consistently and "walking your talk"⌛ Episode Highlights: [00:00:00] - Introduction: Who is Lucy Werner? [00:04:00] - From London PR agency to rural France [00:06:00] - Multiple income streams explained [00:08:00] - Building a personal brand on Instagram [00:10:00] - The newsletter journey: MailChimp to Substack [00:12:00] - Steps to creating a successful paid newsletter [00:15:00] - The "Three Buckets" PR framework [00:17:00] - Finding new clients through promotion, not ads [00:18:00] - Public speaking as the biggest business driver [00:21:00] - The detective work of marketing and promotion [00:26:00] - How to hunt for podcast opportunities [00:30:00] - Writing newsletters that convert [00:34:00] - Converting free subscribers to paid [00:39:00] - Creating content with Adobe Express [00:40:00] - Using AI in her workflow [00:42:00] - A typical workday[00:45:00] - Revenue breakdown and income streams [00:48:00] - Retreats and 1-to-1 offerings📱 Follow Lucy Werner: 👉 Website: https://hypeyourself.com 👉 Instagram: @lucywernerpr 👉 LinkedIn: Lucy Werner PR 👉 Book: "Hype Yourself" (available at all major bookstores)📱 Follow Host Ani Filipova: 👉 LinkedIn: /anifilipova 👉 Website: https://changeispossible.co.uk

In this episode of Change is Possible, host Ani Filipova is tackling the single biggest force reshaping work: Artificial Intelligence. A massive new OpenAI study confirms AI is already outperforming human experts in speed, cost, and quality on real-world corporate tasks. This isn't a fear-mongering episode; it's a call to action. She'll break down the study's key findings, reveal which corporate roles are most exposed, and - most importantly - lay out the four non-negotiable steps you must take to stop being an AI casualty and start growing because of it.🔑 Key Takeaways: - The gap between an experienced professional's work and AI's output is shrinking every few months. - Why jobs relying on structure, writing, and rules are fading fast, while roles requiring empathy and creativity remain safer. - The exact, practical steps to become indispensable by collaborating with AI, not competing against it.⌛ Episode Highlights and Timestamps:[00:00:00] - The new reality: AI is already outperforming human experts on real-world deliverables. [00:01:54] - The OpenAI Study's 4 Key Findings: AI's efficiency, quality, and where it shines (Structured reasoning, routine complexity). [00:03:57] - The revealed list: Which corporate roles are most at risk of being replaced by AI vs. those that are safest. [00:04:30] - Step 1: Learn the tools[00:05:35] - Step 2: Learn from the best.[00:06:40] - Step 3: Learn the language of AI [00:07:44] - Step 4: Don't wait for permission🎙 Hosted by Ani Filipova — ranked #12 on Feedspot’s Top 30 Career Change Podcast👉 LinkedIn: https://www.linkedin.com/in/anifilipova/🎧 Listen on:Spotify: https://open.spotify.com/show/0hIdk5DTJA46Wjd88gC1UK Apple:https://podcasts.apple.com/sa/podcast/change-is-possible-your-career-transformation-guide/id1609990507 ⭐️Join the “Change is Possible” community — for professionals navigating career shifts, building income streams, and growing personal brands.🚀 Download my FREE guide on portfolio career here: https://changeispossible.co.uk/portfolio-career/🚀🚀Join my FREE webinars in and learn about the trends impacting jobs and the future of work, and how to create income streams:👉https://changeispossible.co.uk/future-of-work-webinar/👉https://changeispossible.co.uk/portfolio%20webinar/

👉 Join my community: "Change is possible" -  The business community for professionals who want to stay ahead in a changing world, explore new career paths, create multiple income streams, and build a personal brand that opens new doors.Do not miss your chance to start redesigning your career, income, and life now! 🔗 https://bit.ly/anifilipovacommunity---------------------------------------In this episode of Change is Possible, host Ani Filipova welcomes Julian Treasure, a renowned expert on sound, listening, and conscious communication, to discuss the critical, and increasingly lost, art of listening. Julian shares his unusual career trajectory, the startling financial costs of poor listening in business, and his foundational techniques for becoming a conscious listener. Julian Treasure is a sound and communication expert and a five-time TED speaker. He is the founder of The Sound Agency, an audio branding company. 🔑 Key Topics:Julian Treasure's career path: from studying economics (which he hated) to becoming a musician, then working in advertising and computer publishing.The founding of The Sound Agency, an audio branding company that asks: "How does your brand sound?".The epiphany that most organizations disregard sound because the people who work there are simply not listening.How the loss of listening is connected to the rise of populism and poses a danger to global democracy.The two main consequences of poor leadership listening: disengagement and miscommunication, resulting in a stunning global cost of over $10 trillion a year.The difference between hearing (a capability) and listening (a skill)⌛ Episode Highlights and Timestamps:[00:00:00] - Ani introduces Julian Treasure and asks about his very unusual and multi-faceted career trajectory, from economics to music and publishing.[00:05:00] - Julian discusses launching The Sound Agency, an audio branding company, fueled by his lifelong passion for music and sound.[00:09:28] - Putting communication into perspective: writing has existed for only 5,000 years, while speaking and listening account for 99% of human existence.[00:13:18] - Revealing the staggering global cost of disengagement and miscommunication due to poor leadership listening: over $10 trillion a year, and the statistic that only 1 in 12 employees rate their leader as a very good listener.[00:20:45] - Introducing PAVE, a simple yet powerful tool for conflict resolution and validation: Paraphrase, Accept (that they're right in their world), and Validate.[00:29:03] - Introducing the acronym RASA for focused listening: Receive, Appreciate, Summarize, Ask (open-ended questions).[00:32:25] - Switching to speaking skills: the two key aspects of a powerful talk (Content and Delivery) and the importance of viewing your talk as "giving a gift" to the audience.[00:54:30] - The question of what remains for the human voice in the AI age: the answer is human connection, as AI cannot connect with emotional nuance like two humans can.📱 Follow our guest, Julian Treasure:👉 LinkedIn:https://www.linkedin.com/in/juliantreasure/👉 Facebook: https://www.facebook.com/juliantreasure👉 Instagram: https://www.instagram.com/juliantreasure/👉 X: https://x.com/juliantreasure👉 Website: https://www.juliantreasure.com/📱 Follow the Host Ani Filipova on:👉 LinkedIn: https://www.linkedin.com/in/anifilipova/👉 Personal site: https://anifilipova.me👉 Facebook: https://www.facebook.com/ani.filipova.148👉 Instagram: https://www.instagram.com/anifilipova_/👉 TikTok: https://www.tiktok.com/@ani_filipova🔗 Listening Links:👉  Apple: https://podcasts.apple.com/sa/podcast/change-is-possible-your-career-transformation-guide/id1609990507 👉 Podcast site: https://changeispossible.site/   🔗 Do not forget to subscribe for more episodes on coaching, career transitions, and leadership insights.

Business owners need to hear this! Founder of Female Fusion, Jen Blandos7- @ChangeIsPossiblePodcast  asks Jen to explain the key steps to successfully launching a business, how to set up systems for growth, and the importance of prioritizsng mental and physical well-being in entrepreneurship.A must-watch for anyone looking to start, grow, or scale a business. This conversation offers invaluable insights on resilience, business strategy, and the mindset needed to succeed - no matter what life throws your way.#womenentrepreneurs #businessgrowth #entrepreneurmindset #careeradvice ▶️ Subscribe for more entrepreneurial tips and inspiration: https://www.youtube.com/@ChangeIsPossiblePodcast Chapters: 00:00 - Intro01:08 - Jen’s Background & Early Life03:43 - Jen’s Career Evolution06:01 - Expanding to International Markets09:11 - Setting Up Business in Dubai11:22 - Starting a Business: The Importance of the Right Idea14:06 - Research Before Starting a Business15:52 - Investing and Funding Your Business20:09 - Marketing Strategy & Getting Clients23:43 - Focus, Simplicity, and Growth27:12 - Managing the Business While Growing32:00 - Marketing and Client Acquisition34:52 - Entrepreneurial Mindset and Resilience39:25 - Health, Well-being, and Business Balance45:03 - Simplifying Business for Sustainability51:00 - Finding Strength in Adversity58:12 - Closing Thoughts✔️ Related Queries: How can I become a successful entrepreneur?How to start your entrepreneurship journey?Tips to be a successful entrepreneur📱 Follow our guest, Jen Blandos:👉 LinkedIn: https://www.linkedin.com/in/jenblandos/ 👉 Instagram: https://www.instagram.com/jenblandos/ 👉 Facebook: https://www.facebook.com/jenblandos/ 👉 Get Jen Blandos Newsletter: https://www.femalefusionnetwork.com/fusioninsightsli 📱 Follow the Host Ani Filipova on:👉 LinkedIn: https://www.linkedin.com/in/anifilipova/ 👉 Personal site: https://anifilipova.me/ 👉 Facebook: https://www.facebook.com/ani.filipova.148 👉 Instagram: https://www.instagram.com/anifilipova_/ 👉 TikTok: https://www.tiktok.com/@ani_filipova

👉 Join my community: "Change is possible" - The business community for professionals who want to stay ahead in a changing world, explore new career paths, create multiple income streams, and build a personal brand that opens new doors.Do not miss your chance to start redesigning your career, income, and life now! 🔗 https://bit.ly/anifilipovacommunity---------------------------------------In this episode of Change is Possible, host Ani Filipova welcomes Mo Gawdat, a former Google executive and AI expert, to discuss the future of artificial intelligence. They explore how AI is already changing the world, the difference between a utopia and a dystopia, and the role of humanity in steering AI toward a positive future. Mo shares his insights from his book Scary Smart, a personal initiative to teach AI about love, and his belief that a more intelligent world will be an altruistic one.🔑 Key Topics:The "Netscape moment" for AI, and how the public is just now interacting with a technology that has been around for a long time.The difference between augmented intelligence and "machine mastery," where AI takes over and humans are no longer in the loop.Mo Gawdat's startup, Emma, which aims to help people find love by using a swarm of specialized AIs to analyze data and make matches.The idea that higher intelligence, by definition, is altruistic and will not act out of malice or stupidity.⌛ Episode Highlights and Timestamps:[00:00:00] - Trailer and Mo shares his early work on AI and how his book Scary Smart wasn't a bestseller until ChatGPT came out in 2023.[00:06:00] - Mo Gawdat introduces his startup, Emma, an AI that helps people find love.[00:08:03] - Mo explains the concept of "machine mastery," where human intelligence becomes irrelevant because AI's intelligence is measured in the thousands.[00:09:32] - Mo clarifies that while intelligence is not inherently good or bad, the problem lies with "bad human actors" who may use AI for harmful purposes.[00:16:51] - Mo and the Ani discuss how suffering and difficult times can be the catalyst for humanity to change direction for the better.[00:18:52] - Mo shares a piece of research stating that 12% of the world's military spending could solve world hunger, provide universal healthcare, and end extreme poverty.[00:22:44] - Mo predicts a "mega dystopia" for the next 12 to 15 years, followed by a moment of "salvation" when machines take over.[00:27:25] - Ani questions how humans can create an intelligence smarter than themselves, and Mo explains that AI learns from patterns, not just information, which is a key difference.[00:39:00] - Mo shares 4 skills for individuals that will help them not to be replaced by AI.[00:55:23] - Mo Gawdat provides a hopeful message, reminding listeners that while there is pain, there is also hope and that humans have a role to play in the future.📱 Follow our guest, Mo Gawdat:👉 LinkedIn:https://www.linkedin.com/in/mogawdat/👉 Facebook:https://www.facebook.com/Mo.Gawdat.Official/👉 Instagram: https://www.instagram.com/mo_gawdat/👉 YouTube: https://www.youtube.com/@MoGawdatOfficial📱 Follow the Host Ani Filipova on:👉 LinkedIn: https://www.linkedin.com/in/anifilipova/👉 Personal site: https://anifilipova.me👉 Facebook: https://www.facebook.com/ani.filipova.148👉 Instagram: https://www.instagram.com/anifilipova_/👉 TikTok: https://www.tiktok.com/@ani_filipova🔗 Listening Links:👉 Spotify: https://open.spotify.com/show/0hIdk5DTJA46Wjd88gC1UK 👉 Apple: https://podcasts.apple.com/sa/podcast/change-is-possible-your-career-transformation-guide/id1609990507 👉 Podcast site: https://changeispossible.site🔗 Do not forget to subscribe for more episodes on coaching, career transitions, and leadership insights. Share your own thoughts and career experiences in the comments below!

👉 Join my community: "Change is possible" - The business community for professionals who want to stay ahead in a changing world, explore new career paths, create multiple income streams, and build a personal brand that opens new doors.Do not miss your chance to start redesigning your career, income, and life now! 🔗 https://bit.ly/anifilipovacommunity---------------------------------------In this episode of Change is Possible, host Ani Filipova welcomes Whitney Johnson, a renowned leadership expert and disruptor, to explore the transformative concept of personal disruption. They discuss how individuals can reinvent themselves, navigate major life and career transitions, and embrace change with intention and courage. Drawing from her experience in Wall Street, entrepreneurship, and working with the late Clayton Christensen, Whitney unpacks how change is not only possible but essential.Whitney Johnson is the CEO of Disruption Advisors, a leadership development company, and one of the top global experts on disruption and growth. A former Wall Street equity analyst and an award-winning author, Whitney is recognized for her work on personal disruption and helping individuals and organizations scale their growth. She’s the author of several books, including Disrupt Yourself and Smart Growth.🔑 Key Topics:What personal disruption really means and why it’s crucial for growth.How to identify when it’s time to stop fixing the job and start planning your exit.Practical steps to explore new directions without risking everything.The importance of building emotional resilience in fast-changing times.Why leadership today is more about grounding and empathy than ever before.⌛ Episode Highlights and Timestamps:[00:00:00] – Trailer & Introduction: Whitney shares early life experiences and how her mother’s unfulfilled dreams inspired her drive.[00:07:40] – On Not Having a Plan: Whitney explains why her career path wasn’t linear and how uncertainty shaped her growth.[00:12:00] – Golden Ticket of Youth: Advice for people in their 20s on how to leverage mentorship and build confidence.[00:14:48] – The Concept of Personal Disruption: Whitney explains how she coined the term and how it has shaped her philosophy.[00:19:50] – Signs It’s Time to Change: Emotional cues and mindset shifts that indicate it’s time for big disruption.[00:23:55] – Getting Unstuck: Why talented people stay stuck and how identity and fear play a role.[00:31:27] – Fixing vs. Leaving the Job: When to know if it’s time to try harder or walk away.[00:33:46] – Low-Risk Exploration of Change: A practical guide to discovering your next chapter with constraints and strengths.[00:41:26] – Leading in Times of Rapid Change: Whitney on what leadership needs to look like in today’s disruptive world.[00:49:29] – Fun Fact & Closing Reflections: Whitney reveals her love for K-dramas and shares final words on grace, growth, and human resilience.📱 Follow our guest, Whitney Johnson:👉 LinkedIn - https://www.linkedin.com/in/whitneyjohnson/👉 Instagram - https://www.instagram.com/johnsonwhitney/👉 X - https://x.com/johnsonwhitney/👉 Website -https://thedisruptionadvisors.com/ 📱 Follow the Host Ani Filipova on:👉 LinkedIn: https://www.linkedin.com/in/anifilipova/👉 Personal site: https://anifilipova.me👉 Facebook: https://www.facebook.com/ani.filipova.148👉 Instagram: https://www.instagram.com/anifilipova_/👉 TikTok: https://www.tiktok.com/@ani_filipova🔗 Listening Links:👉 Spotify: https://open.spotify.com/show/0hIdk5DTJA46Wjd88gC1UK 👉 Apple: https://podcasts.apple.com/sa/podcast/change-is-possible-your-career-transformation-guide/id1609990507 👉 Podcast site: https://changeispossible.site/ 🔗 Do not forget to subscribe for more episodes on coaching, career transitions, and leadership insights. Share your own thoughts and career experiences in the comments below!