
Build to Sell: A Private Equity Insider's Hiring and Exit Playbook
7/29/2026
0:00
48:12
PE introductions, C-suite connections, companies exiting because of one conversation; that's what happens inside the MFC. We're opening spots for ambitious women at the 7-figure mark who are ready to be in the room where the best deals happen.
Apply here: https://bit.ly/MFCApplication
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Welcome back to the CEO School podcast!
In today's episode, our host Suneera Madhani sits down with powerhouse executive and proud Latina mom, Vivian Gonzalez. With nearly 30 years in executive search—20 of which were spent deep in private equity—Vivian brings a wealth of insider knowledge on scaling companies, strategic exits, and the art of assembling world-class leadership teams.
Together, they dive into the realities of selling to private equity, what it takes to build truly exitable enterprises, and the unique challenges and opportunities for women in the male-dominated world of finance and leadership.
Plus, Vivian shares actionable insights on retention, hiring, and the mindset shifts women founders need to unlock the next level of growth. Whether you're building your first company or preparing for a big exit, this episode is packed with must-know strategies and inspiration for ambitious women in business.
Time Stamps:
(00:00) Introducing Vivian Gonzalez: 30 Years Placing C-Suite Talent in PE-Backed Companies
(05:20) From Law School Dropout to Running a Firm at 25
(07:44) Private Equity 101: What It Is, What It Isn't, and Why It Got a Bad Rap
(12:17) The Gender Gap in PE: 15% on Deal Teams, 2% as Operating Partners
(13:45) Vivian's Rule: No Woman on Your Deal Team? No Introduction.
(19:49) No Is a Gift: How Rejection Builds Better Founders
(23:50) What PE Buyers Actually Grade You On: Retention, Scalability, and Letting Go
(25:50) The Mindset Shift: If the Business Can't Run Without You, It's Not Sellable
(28:00) "I Can't Afford to Hire"... Here's How to Think About It Instead
(33:47) The $1M, $5M, and $10M Inflection Points And What Breaks at Each One
(39:17) The Case Study Hiring Method That Removes Risk and Gets You to Yes
(44:19) The 30/60/90 Framework: Why Hires Fail Without It
(46:00) — Where to Find Vivian and the MFC
Follow Vivian and discover her ventures:
Instagram: @viviangonzales.parkcapital
LinkedIn: Vivian Gonzales
Remember, every "no" is just a step closer to your "yes". Keep building businesses that create wealth and impact!
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Vivian just told you the business that can't run without you isn't sellable. The 6P quiz will show you exactly which pillar is holding you back. Take it, get your weakest area, and get the custom workbook to fix it → https://bit.ly/FounderOrCEOQuiz
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Only 2% of female founders ever break $1 million in revenue. We're on a mission to change that. Subscribe to the CEO School and join the movement.
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Learn more about CEO School because nothing bad ever happens when women make more money:
Website: https://theceoschool.com/
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Learn more about how Suneera Madhani is paving the way for powerhouse female CEOs like you to take center stage, not just in your industries but in your whole life.
Website: https://suneeramadhani.com/
Instagram: https://www.instagram.com/suneeramadhani/
LinkedIn: https://www.linkedin.com/in/suneeramadhani/
This episode was produced by Hi Hello Labs: https://www.hihellolabs.com/.
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#PrivateEquity #ExitStrategy #WomenInBusiness #FemaleFounders #WomenInLeadership #FounderToCEO #CSuiteRecruitment #BusinessGrowth #CustomerRetention #HiringStrategy #ScaleYourBusiness #CEOSchool
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