Thoughtful Threads: A Culture & Commerce Podcast podcast

The Coach Comeback: How a Heritage House Hacked the Gen Z Algorithm

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While competitors are struggling in the "retail doldrums," Coach is posting record-breaking engagement.


In this episode, we deconstruct the Coach comeback. From the "Tabby" bag frenzy to the FOMO business model around "Coachtopia" circularity initiative, we break down the exact brand strategy used to hack the TikTok algorithm and win back cool-girl status.


Stop chasing trends and start building an ecosystem.


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