Checkin' on the Checkoff: Partnerships in Action

In this episode, host Bailey Watson sits down with Daniel Adams to discuss EPDs and how producers can use them as a tool to make more informed breeding decisions when planning their breeding programs and purchasing bulls. Daniel shares which EPDs he finds most valuable and offers practical advice for applying them to their operations, including defining your goals, consulting with seedstock producers, doing your homework and balancing EPDs with phenotype and environment.

In this episode Dr. Maggie Justice explains why producing a successful calf crop begins long before weaning day. She highlights cow health and body condition scoring, record keeping to evaluate herd performance, and simple management changes producers can make now to improve calf survival, growth, and long‑term profitability.

Hosts Kayla Greer and Erin Beasley share an update on association activity as 2026 closes— covering elections, upcoming events, and member opportunities.

Join Kayla Greer and Bailey Watson as they unpack insights from the Partnerships in Action conference, revealing how national research guides Alabama's 2027 Beef Checkoff marketing. Discover the consumer trends and data that inform promotion strategy, recipes, and outreach across the state, and learn how producers can share ideas to shape the checkoff’s plans for 2027.

As October Beef Month festivities continue, Cullman County producers Coltin and Lauren Rainwater share their unique road back to beef production and how the gift of an opportunity from an older couple launched their direct-to-consumer beef operation known as Rainwater Ranch. This journey inspired the farm's faith-driven initiative, Rainwater Ranch Gives Back. In this episode, the Rainwaters and host Josie discuss the program, how it has helped build a community around their operation, raising a young family in agriculture and the role their faith plays in it all. 

On this episode, host Michael Smith sits down with Dr. Brandon Smith, an Auburn University ruminant nutritionist, to explain why mature summer forages can look green but lack nutrition—and how targeted supplementation can bridge the gap. They discuss practical signs to watch for, supplement options, cost considerations, and share about the work of the Beef Checkoff in the research space. 

To kick off October Beef Month festivities in Alabama, host Josie chats with Kathy Adams Phillips — Alabama's "Beef Lady" and creator of Kathy's Southern Kitchen — as Kathy looks back over the four years she has spent on the beef promotion trails as the Alabama Cattlemen's Association (ACA) Beef Influencer. Tune in to hear favorite funny stories from the road, important beef lessons learned and how her grandfather's heritage with the Alabama Cattlemen's Association lead to her being welcomed into the Alabama beef industry family. 

Alabama Extension Specialist Kent Stanford sits down with host Kayla Greer to share practical drought planning strategies for cattle producers. Their conversation covers drought monitoring, taking "boots on the ground" forage measurements, the importance of sound stocking rates, proactive culling, supplemental feeding economics, and it offers helpful tools for when times get dry. The episode’s main message—play offense. The time for drought planning is not once the grass is gone.

In this Alabama Cattlemen's Foundation (ACF) highlight episode, Trevor Haney (a past-Alabama Junior Cattlemen's Association member and recipient of several ACF scholarships) shares his journey from growing up on a cow-calf operation in Hope Hull to now serving as the south-central regional manager for the American Angus Association where he works with Alabama producers who poured into him as a student.  Join host Josie and Trevor as they discuss the impact youth livestock programs and internships have on developing leaders, the importance of stepping outside your comfort zone within the agriculture industry and how the ACF Scholarship Program plays a role in developing a growing group of beef advocates across the country. 

In this episode of Cattle Connect, ACA Past President Chuck Madaris of Lowndes County shares his story, talks about his service in the Alabama Cattlemen's Association, and highlights the mentors and family who shaped his work. A well-known mentor himself, Chuck discusses the importance of membership and grassroots leadership, challenges facing the industry, and offers practical advice for producers considering leadership roles.