Fix the Process First: Business Process Improvement (with Brad Griffith)
A new CRM can organize your contacts. It still needs a clear sales process to support. I sat down with Brad Griffith, founder and president of Buckeye Innovation, to talk about business process improvement before the next technology investment. Brad shares how value stream mapping exposes bottlenecks, including steps that depend on the founder. He explains the simple, lovable, complete approach to building products, and why he had to take ownership of culture after handing core values to a subcommittee. We also explore how to help team members think through their own decisions. If you're evaluating new tools while building a business that can operate without you at every handoff, this episode gives you a practical place to begin.
Books mentioned
- The Lean Startup by Eric Ries
- Think Again by Adam Grant
- Atlas of the Heart by Brené Brown
Connect with Brad through the Buckeye Innovation website or on LinkedIn. He welcomes conversations about technology, organizational processes, and growing a service business.
Buckeye Innovation
Brad Griffith on LinkedIn
Chapters
00:00 Sponsor message and episode introduction
02:16 An entrepreneurial family and the path to Buckeye
06:54 Technology that expands an organization's impact
10:16 Diagnose the process before buying software
12:59 Value stream mapping and founder dependencies
16:43 Clarify the outcome before replacing the website
20:22 Validated learning and simple, lovable, complete products
26:37 Taking ownership of company culture
32:40 Reinforcing core values in team meetings
34:46 Becoming a strategic growth partner
37:30 Peer support and empowering emerging leaders
41:35 Books and ways to connect
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