Uncovering Hidden Desires

Some of the money drama in your business has nothing to do with mindset. It’s the credit card bill you keep leaving unopened, or the bank balance that dips just low enough to throw you into survival mode, even when there’s still plenty in there. In those moments your body is calling the shots, and the part of your brain that makes good decisions has already gone offline.I’m joined by Sam Johnson, a somatic relationship and business coach, to talk about why the way you relate to money can look a whole lot like the way you relate to people. Sam also has a strong opinion about how nervous system regulation gets taught on the internet, and once you hear it, you’ll look at your own coping routines a little differently.In this episode you’ll learn:How anxious, avoidant and disorganized attachment patterns show up in the way you sell and handle moneyThe sign that a daily practice isn’t enough anymoreWhat all those big cathartic breakthroughs are actually doing to your systemConnect with Sam:Instagram: https://www.instagram.com/secureentrepreneur/Instagram: https://www.instagram.com/somaticallysam/WORK WITH ME:Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09CONNECT WITH ME:Instagram | @cashconfidentcommunityFacebook | @cashconfidentcommunityYouTube | @cashconfident

The holiday season is when the big retailers pull every psychological lever they have to get you to spend the most money. Most of those tricks work best when you don’t notice them happening.So I’m exposing the ones you’ll run into this Black Friday, in stores and online. I find that when I know what’s going on, I can see through the trick a little bit, and I’m a lot less likely to lose control of my spending. You can still buy what you want to buy. You’ll just be making a cleaner decision about whether it’s actually worth the price to you.In this episode you’ll learn:Why stores that make you do a lot of mental math are counting on you getting tiredWhy the money you think you saved on a holiday deal might never have existedHow one-click checkout puts your spending on autopilotWORK WITH ME:Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09CONNECT WITH ME:Instagram | @cashconfidentcommunityFacebook | @cashconfidentcommunityYouTube | @cashconfident

If you’ve done money mindset work, found the limiting belief, and can see exactly where the story started, but you still can’t make the change, the problem might not be a belief at all. Most people make the mistake of believing their entire mindset is belief structure. And what it takes to clear a belief is not what it takes to clear a judgment.There are seven types of mental structures that make up your money mindset, and I’m listening for every one of them when I work with a client. Each one governs something different in your money and your business, and each one needs its own technique to actually change. When you can see which one you’re up against, that’s where the speed and precision come from.In this episode you’ll learn:Why judgments slow women down when it comes to making money in their businesses, and what happens when the emotional resistance goes awayWhat it means to be wired for pain, and how it keeps you from ever feeling good enough in any of your rolesWhy that closet full of decades-old disappointment keeps getting stirred up every time you ask for something biggerMentioned in the episode:Train Your Brain to Create Money Magic in 5 Days Challenge starting November 3rd: www.cashconfident.com/money-magic-v1Judgements masterclass: www.youtube.com/watch?v=Fv3vlaXLY-QWORK WITH ME:Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09CONNECT WITH ME:Instagram | @cashconfidentcommunityFacebook | @cashconfidentcommunityYouTube | @cashconfident

If you’ve done the money mindset work and nothing really moved, I want you to hear this one.Maybe you took the course, read the book and got into your journal, and you can actually see the beliefs that are causing problems. But you’re still breaking them one at a time, or waiting a week to get in with your coach to work on the next thing. That gets slow, and honestly it gets expensive. What I’ve noticed after a lot of hours coaching people is that most of us are doing this work from inside the mindset itself, and that’s exactly why it feels like you’re stuck in a maze.So today I’m talking about the part of your mind I call the dream weaver and what it can actually do for you. These aren’t magic tricks. They’re skills, and yes, they take practice. But once you get this part of your mind awake, you get to have real authority over your own mindset, and you don’t have to wait on somebody else to make the next shift.In this episode you’ll learn:What the real goal is when you’re starting a meditation practice (it’s probably not what you think)The story of a client whose words were literally showing up in her bodyThe skill so many of the women I work with say ends up being the most lucrative one they haveMentioned in the episode:Train Your Brain to Create Money Magic in 5 Days Challenge Starting November 3rd: www.cashconfident.com/money-magic-v1WORK WITH ME:Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09CONNECT WITH ME:Instagram | @cashconfidentcommunityFacebook | @cashconfidentcommunityYouTube | @cashconfident

I've been reading people's transactions since 2013, and food comes up for every single client.By the time a lot of us get home at the end of the day, we've already made about 7,000 decisions, and dinner is just one more. The money tied up in that one question isn't small either. For a lot of my clients, it's enough for a vacation.So I brought on Jen Chapin, a working mom who's been making cooking videos on YouTube since 2018, to talk about taking some of that mental load off without pretending we're all going to be slow-roasting meats on a Tuesday. We also get into what I call food fantasies, and why Tuesday you might be cursing Sunday you.In this episode you'll learn:Why the way most people plan their meals sets them up to order pizza by midweekWhat to keep on hand for the nights you have nothing left to giveHow Jen saved over $500 on groceries in a single monthConnect with Jen and Links mentioned:Join the Use It Up Challenge: www.skool.com/use-it-up-jen-chapin/aboutJen's YouTube channel: www.youtube.com/jenchapinvideosJen's shop (meal planners): www.jenchapin.shopDinner Done Substack: www.dinnerdoneclub.substack.comWORK WITH ME:Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09CONNECT WITH ME:Instagram | @cashconfidentcommunityFacebook | @cashconfidentcommunityYouTube | @cashconfident

Holiday spending can get stressful fast, and it's not just the money. It's the mental load of everything that comes with the season.I like to have clients start thinking about their holiday budget early, because that's when we still have some wiggle room. If you wait too long, things can get a little nuts.In this episode, I'm walking through how I'd actually set up a holiday budget so it doesn't end up on the credit card. We're also getting into the awkward conversations around gift-giving that a lot of us would rather skip, including what finally made me speak up with my brothers.In this episode you'll learn:The holiday expenses that tend to end up on the credit cardHow to approach the awkward gift-giving conversation with familyThe gift-giving habit I see clients get a little nuts about every Q4WORK WITH ME:Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09CONNECT WITH ME:Instagram | @cashconfidentcommunityFacebook | @cashconfidentcommunityYouTube | @cashconfident

Some of what you're working so hard toward was never your desire in the first place...I've watched clients spend years, and sometimes an entire career, on a path that made total sense on paper yet made them miserable. In this episode, I'm walking through the false desire patterns I see most often. They usually sound sensible, even generous, and that's what makes them so easy to follow. In this episode you'll learn:What a true desire actually feels like, and why a false one can be just as convincingThe false desire that disguises itself as a necessary next stepHow to catch a false desire before it costs you yearsWORK WITH ME:Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09CONNECT WITH ME:Instagram | @cashconfidentcommunityFacebook | @cashconfidentcommunityYouTube | @cashconfident

Do you know what you want? If I asked you right now, directly, what you want, what would you say?Most women start by telling me what they don't want. Then I ask again, and a lot of them say they don't know. There's nothing wrong with you if that's where you land. Between your time, your energy, and everything you're responsible for, there's barely room to hear the answer.Tune in as I get into where that disconnect comes from and why so many women lose access to their own desire. Then I walk through a few journal prompts and one perception shift that get underneath it. One of them asks you to be a little more selfish than you're comfortable with.In this episode you'll learn:What opens up when you take the limits of reality out of the picture and ask what you'd do with unlimited time or unlimited moneyHow asking what you'd want if you were selfish gets past the judgment that's been answering for youWhy repressed desire shows up as overspending, and how to tell it apart from what you actually want by how it feels in your bodyWORK WITH ME:Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09CONNECT WITH ME:Instagram | @cashconfidentcommunityFacebook | @cashconfidentcommunityYouTube | @cashconfident

Every goal you set has an anti-goal riding shotgun, and most people never notice it's there.I'm breaking down the difference between desire and fear, and why they pull your attention in two completely different directions even though they can feel like the same thing. Desire is a slow burn, it's patient. Fear hijacks you fast, and if you're not paying attention, you end up spending your time and energy chasing the thing you don't want instead of moving toward the thing you actually do.Tune in as I'm giving you the actual tools to catch this in real time, because knowing your goal isn't enough if you've also got an anti-goal running underneath it. In this episode you'll learn:How to tell the difference between your goal and the anti-goal running underneath itA simple question that loosens the grip of fear when it takes overHow to redirect your mind back toward what you actually want, on repeat if you have toWORK WITH ME:Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09CONNECT WITH ME:Instagram | @cashconfidentcommunityFacebook | @cashconfidentcommunityYouTube | @cashconfident

I've watched so many women get stuck in the same loop: willing to do the work, willing to make the money, and still feel like they can't find the actual path forward. That confusion isn't a sign you're behind. It usually means you're trying to use the wrong tool to find the answer.This is the kind of stuck that doesn't look like stuck from the outside. You're still moving, still saying yes to things, still technically "willing." But underneath it there's a low hum of mental spin, because you're asking a part of you that was never built to answer this question to answer it anyway. That's the tangle this episode gets into.In this episode you'll learn:Why some people move through business with less internal resistance than othersWhat's actually happening when a decision feels impossible to makeWhy your mind was never built to set the destinationWORK WITH ME:Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09CONNECT WITH ME:Instagram | @cashconfidentcommunityFacebook | @cashconfidentcommunityYouTube | @cashconfident