
Ep 199
Doechii is building toward her debut album, and I'm becoming more interested in what she's going to deliver.
After sharing a letter about her creative direction and bringing back Swamp Sessions with “Bombs,” she's showing a level of intention that I respect. But with a Grammy-winning mixtape already behind her, there's going to be a lot of pressure to deliver something special.
We'll discuss why I believe Doechii could become one of hip-hop's next superstars and what makes this upcoming album such an important moment in her career.
Then we're getting into Gunna launching SB The Label in partnership with Atlantic Records.
I love seeing Gunna make moves beyond being an artist, but I'm not convinced this is the right time. His music is starting to feel predictable to me, and running a record label while maintaining a successful rap career isn't easy.
We'll talk about whether Gunna can balance both roles, the challenges of developing artists, and why I think his music needs to evolve before he takes on even more responsibility.
Timestamp
(0:26) Doechii's has started her rollout
(3:31) New visual and song Bomb
(6:52) Doechii has a high bar
(8:41) Gunna's SB label
(13:36) Gunna's music needs to evolve
(15:26) Can Gunna balance everything?
(16:50) More Grammy submissions
(17:55) Cole's too early pick to win
(19:36) J Cole did not submit
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