Why Rebrand? (With Mike Swartz)

Join Roman on this special episode as he takes you on a typographic journey! Vernacular Typography is the process of using letterforms from street signage, historic events, and basically anywhere in the wild as design inspiration. Modern day typographers including Tré Seals of VOCAL Type employ this strategy in creating fonts that help give a voice to underrepresented groups in the design world. Learn about the power of type in conveying emotion, inflection, and history in each letterform. 

Rebranding can be complicated. In this episode, we talk with Mike Swartz from Upstatement about all that went into their rebranding of Northeastern University! Also, fellow Scout member Cayla Chow tells us about a rebrand that didn't go so well.

Lately, it has become blatantly clear the ways in which the systems around us are racist and white-serving by design. We’ll talk with fellow designers, including Mitzi Okou from Where Are the Black Designers, about how these issues manifest themselves in the design community.

Watch out for the first episode of By Design this fall!