BRX National podcast

Etinosa Agbonlahor on Why Smart Pricing Starts with Psychology

1/21/2026
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Etinosa Agbonlahor on the Behavioral Economics of Pricing: Why Service Providers Underprice, How Money Scripts Control Your Fees, and the Psychology Behind Premium Pricing That Converts (The Price and Value Journey, Episode 157) Service providers avoid pricing conversations for the same psychological reasons consumers avoid checking their bank balances. Etinosa Agbonlahor spent a decade as Director […]

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