Is Your Social Media Strategy Outdated? Why Engagement Isn't King (and What Actually Is)

Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I dive deep into the art of creating effective offers and adapting sales strategies for different business models. From navigating the challenges happening because of rising ad costs to understanding the nuances of sales motions, we share valuable insights and practical tips. Whether you're selling high-ticket items or aiming to optimize online conversions, this episode is packed with advice to help you convert successfully .Highlights:"Sales motion impacts offer structure.""You’ve got to say at what point in this process do we get agreement on the problem? Because there’s got to be problem agreement before anything else.""If you can understand levels of awareness, you understand probably 80% of what you need to know to be really good at sales and marketing."Timestamps:00:00 - Problem Agreement04:05 - Shifting Sales Strategies05:07 - Sales Motion and Offer Structure07:30 - Ad Cost Challenges10:00 - Sales Assist and Sales Function11:45 - Levels of Awareness13:20 - Problem Awareness to Solution Awareness14:40 - Crafting Effective Lead Magnets15:50 - Adapting to Market ChangesCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:&nbsp; / rolandfrasierpage&nbsp;&nbsp;💼 LinkedIn:&nbsp; / rolandfrasier&nbsp; &nbsp;Subscribe to Roland Frasier 👉 <a href="https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw" rel="noopener...

Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I discuss the current challenges and opportunities in real estate and the contrasting landscape of business investments. Tune in to gain a deeper understanding of how market conditions are influencing investment decisions in real estate and business, and what strategies might be most effective in today's economic landscape.Highlights:"It's like illegal waterboarding to get approved for a loan for real estate these days.""You're competing against a retail buyer... They just need a roof over their head.""I am having a hard time finding real estate that makes sense to do. And I'm not having any problem at all finding business deals to do."Timestamps:00:00 - T Real Estate Debt and Tax Benefits04:01 - Increased Interest Rates in Real Estate05:02 - The New Normal in Market Pricing06:08 - Where to Invest Today06:58 - The Process of Securing Loans 09:23 - Business Deals in a Tight Real Estate Market10:00 - The Long-term Viability of Real Estate Investments12:04 - Real Estate and BeyondCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepicMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch. In today’s episode, Ryan Deiss and I dive deep into some more nuances of content creation in today's digital age. We’ll talk about finding the balance between maintaining audience engagement and avoiding content fatigue. Join us for a fresh perspectives on managing your content strategy effectively without overwhelming your audience or yourself.Highlights:"If you're chasing everybody then you know, you're going to maybe even turn off your core audience""If you produce great content, then your audience will tell other people about it, and people will find you.""The whole way that you're missed is you're there, you leave, and then you come back again at some point."Timestamps:00:00 - Content Creation Challenges01:09 - The Downside of Overproduction in Content04:26 - Discussing Creator Burnout and Audience Fatigue07:53 - Practicality of Content Quantity vs. Quality09:18 - Lessons from Influencers on Audience Retention11:28 - Evaluating Target Audiences and Content Relevance16:22 - Strategy Shifts in Content Production20:31 - Creating Impactful Content Without the Grind26:26 - Benefits of Intermittent Content Release31:01 - Paid Promotion and Consistency in ContentCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch. Is your social media strategy stuck on repeat? Let’s talk about why your social media strategy needs a makeover. Join Ryan Deiss and me as we dissect the latest social media trends. Forget the follower frenzy - we're going to discuss why engagement might not be the golden ticket anymore. Discover how savvy businesses are shifting gears, focusing on private interactions, and thriving in the new social media era. Learn how to adapt your strategy for success, because in this episode, we're serving up actionable tips to help you navigate the ever-changing social media world.&nbsp;Highlights:"It's fascinating, isn't it? The idea is not to try to do it yourself. Your idea is not to do it by yourself.""So what we're seeing is that social media I think people are starting to realize that if I post and I'm a nobody nobody's gonna see it. So what's the point?"&nbsp;"You ain't that good. So you're probably not going to win organically especially in a post follower world when this whole game is no longer about build followers."Timestamps:00:00 - The Shift in Social Media00:47 - Welcome and Introduction01:46 - Engagement vs. Readership03:30 - The Misconception of Engagement05:15 - Social Media for Web Traffic07:28 - The Challenge of Content Creation09:05 - Evolution of Social Platforms10:00 - The Middle Influencer Dilemma18:33 - The Dual Role of Social Media26:49 - Future of Social Media PlatformsCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnhib1JxVnJVR1JjLVNYNG80U044aTdYQ0h6d3xBQ3Jtc0tsZ1J5amdwR1BHSEpCWDg2UWc4QllMb1M1R0ZoaWxEcnBVWGZIS0xWTkg5djdTYVRyc1liaW5lRFZteGF6MHRRSFVucVBzemExeG9qYTFoNnlpUW5QaXRoMV96cU1NV1EyOVoxN1I4bjc0X0NRMlB2bw&amp;q=https%3A%2F%2Fwww.instagram.com%2Frolandfrasier%2F&amp;v=UCr1x8ihAdo" rel="noopener noreferrer"...

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss shares his experiences and lessons from transitioning his company to remote work. Discover the strategies that helped me and him optimize team performance in a remote setting and the critical decisions that shaped their work culture. This episode is a must-listen for anyone navigating the complexities of remote work or considering such a transition.Highlights:&nbsp;"Optimize for the team, not the individual. That's what a company has to do.""We had to tell everybody you're no longer allowed to come back into the office unless you're coming in here for a team meeting planning purpose.""We need to get back under the same roof occasionally because when we do, we get more work done in a couple of days than we would in a month just by being in the same room."Timestamps:00:00 - Remote Work Challenges03:40 - Discussing Dell's New Work Policy06:08 - The Efficiency of Remote Work vs. In-Person09:09 - Digital Marketer's Shift to Remote Work10:25 - Defining Company Policy on Remote Work13:27 - The Transition from Hybrid to Fully Remote15:52 - The Importance of Leadership Proximity17:48 - Maintaining Culture in a Remote Setting18:09 - Key Takeaways from Moving to Remote WorkCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:<a...

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I dive into the drama behind Birkin bags and the exploration of the lawsuit against Hermès. This episode isn't just about luxury handbags; it's about the fascinating intersection of marketing, exclusivity, and antitrust issues. This discussion will quench your thirst for knowledge about the Birkin drama. You'll learn the strategies that make brands desirable and the challenges that arise from exclusivity in today's competitive market. Don't miss this episode that unpacks a high-profile lawsuit and dissects the secrets of luxury brand success!Highlights:"It's not about having the bag; it's about being worthy of the bag.""Luxury is not a product; it's a pathway.""Exclusivity doesn't just add value; it defines it."Timestamps:00:00 - Introduction: The Hermès Lawsuit Overview00:58 - Birkin Bags: Luxury or Antitrust Issue?02:27 - Legal Insights on the Birkin Lawsuit04:03 - Is Hermès' Strategy Anti-Competitive?05:00 - Discussing Tying Arrangements in Luxury Sales06:47 - Lawsuit Details: Birkin Buying Criteria09:09 - Personal Anecdotes: Buying Birkin in Store13:09 - The 'Birkinification' of Business Models16:55 - Hermès' Recycled Leather Initiative in Paris19:20 - Broader Implications for Business and MarketingCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:<a...

Ditch the cubicle, fire up your hustle! This episode of Business Lunch serves up a sizzling recipe for entrepreneurial success. Forget dry talks about perseverance – we're diving deep into the secret sauce of passion! Join us as we unlock the power of combining your burning desire with unwavering grit. Whether you're new to the business world or a pro looking to reignite the spark, this episode is here to help you overcome hurdles, turn your passion into profit, and stay fired up even when the going gets tough. Get ready for actionable advice, inspiring stories, and a healthy dose of "you-got-this" motivation!Highlights:"Success is not just about what you accomplish in your life, it's about what you inspire others to do.""Facing challenges is inevitable, but giving up is optional. It's your choice to rise and push forward.""Passion fuels perseverance, and together they can overcome the highest of hurdles."Timestamps:00:05 - Introduction to Passion and Perseverance02:15 - The Genesis of a Business Idea04:20 - First Challenges and Overcoming Them07:35 - The Role of Passion in Sustaining Momentum10:50 - Strategies for Staying Motivated13:45 - Learning from Failures17:30 - Building a Supportive Network22:10 - Key Milestones in Business Growth25:40 - Advice for Young Entrepreneurs29:55 - Looking Forward: Future Goals and AspirationsCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:<a...

Welcome to a new epiosde of Business Lunch. In this episode, we dive deep into the entrepreneurial journey of Robin Alex, co-founder of High Level, an AI-powered all-in-one CRM platform. Discover how a childhood business enthusiast evolved into a software innovator, reshaping digital marketing for businesses. Robin shares his unique story from selling game servers to developing a platform that simplifies and enhances the way businesses interact with their customers. Tune in for inspiration, insights, and invaluable advice for both aspiring and seasoned entrepreneurs!Highlights:“We've taken all the different software applications that most businesses need and use, and combined them into one place to make it super easy to use.""I always have something on the side, and I’m still going to try pursuing both. That's honestly what I did from that point on.""If you can really help a business grow, they want you to stick around forever."Timestamps:00:00 - The importance of choice in career paths.02:30 - Beginnings of Entrepreneurships03:49 - Family and Entrepreneurship&nbsp;06:23 - Work-Life Balance07:40 - Shifting Expectations08:05 - Crisis and Opportunity09:58 - Transition to Corporate12:40 - IT Consulting and Digital Marketing15:20 - Longevity in Business RelationshipsCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:<a...

Welcome to a new episode of Business Lunch. In this episode, we’ll step into the fast-paced world of business acquisitions. Learn how to strategically identify and acquire companies that will supercharge your market share, multiply your product lines, and significantly enhance your customer value. Ready to take your business to the next level? Check out these proven acquisition strategies!&nbsp;Highlights:"You'll never run out of potential acquisition targets with the right strategy. It's an evergreen process that keeps on giving!"&nbsp;"Adding new products and services is one of the simplest ways to boost your lifetime customer value.""The classic McDonald's upsell, 'Would you like fries with that?', shows the power of smart, simple marketing strategies in action."&nbsp;Timestamps:00:00 - Conquer New Markets00:40 - Acquire Your Way to Dominance01:10 - Supercharge Audience01:50 - Build A-Team&nbsp;02:30 - Maximize Customer Potential&nbsp;03:10 - Market Intel (Amazon &amp; Google Secrets)&nbsp;04:50 - Elevate Enhance What You Sell06:15 - Tech-Fueled Growth&nbsp;07:30 - Expand Beyond Your Core08:55 - Upselling Edge&nbsp;CONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:<a...

Welcome to a new episode of Business Lunch. In this episode, we talk about media assets and how owning your traffic can radically transform your business landscape. Discover how to navigate the acquisition of companies that have already captured the attention of your ideal customer profile (ICP). Learn why owning media assets, like groups, social media presence, SEO pages, and more, can lead to substantial savings and give you a competitive edge by eliminating the middleman.&nbsp;Highlights:"It's better to own than to rent, especially when it comes to traffic.”"Owning your own media... means you get to decide who gets to see what, communicate directly with those people, and control who else gets access to those people.""If you can acquire those products, you acquire the audience of people that likes those products or services."Timestamps:00:00 - Introduction to Buying Businesses and Media Assets00:37 - Defining Media in Business Acquisitions02:38 - The Power of Owning Media vs. Paying for Traffic05:00 - The Concept of Z-Dollar Traffic and Media Ownership07:13 - Exploring SEO Pages and Buyer Keywords08:25 - The Value of Lists in Acquiring Targeted Audiences09:22 - Intellectual Property as Media Assets09:50 - Shows as a Platform for Zero-Dollar Traffic10:00 - Recap and Implications of Owning Media Assets10:24 - Identify Potential Media Assets to AcquireCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:<a...