004: Working Smarter Not Harder-Flipping the 80/20 with Natalie Franke

If your floral designs were not photographed during an event, did they even exist? This is the topic we tackle in this episode and we have an amazing solution for you. Photos of your designs and installations serve as the face of your business and can be shared across all platforms. Take back the control of your imagery and learn how to create your own floral content from your weddings and events.  FLEURSOCIETY FB COMMUNITY: https://www.facebook.com/groups/fleursociety FLEURSOCIETY INSTAGRAM: https://www.instagram.com/fleursociety FLEURSOCIETY SHOWNOTES: https://fleursociety.com/podcast

Tired of spending hundreds, if not thousands of dollars on marketing and not yielding any return on your investment? If you are just starting out, chances are your budget is very limited if not ZERO dollars. Am I right? In the early stages of my business, I marketed blindly, investing loads of money in online advertising without any real strategy behind it. The good news, you can do a whole lot for free to generate new leads. In order to be profitable, your marketing strategy needs to be intentional. When you focus on the quality over quantity of leads, you will yield many business opportunities that are worth your effort and time. Learn the 7 ways you can market your business for free!   FLEURSOCIETY FB COMMUNITY: https://www.facebook.com/groups/fleursociety FLEURSOCIETY INSTAGRAM: https://www.instagram.com/fleursociety FLEURSOCIETY SHOWNOTES: https://fleursociety.com/podcast

Working yourself to the bone in your business? Struggling with staying on top of #ALLTHETHINGS? Feel that you have to go at it alone in order to get things done? As entrepreneurs, we tend to want to control everything and fail to simplify our process in fear of losing that control. In order to grow and scale a business, it is important to learn to let go, delegate, and spend your time in places that you perform best and matter most. On top of that, your time should be dedicated to things that bring you joy! Long gone are the days where we have to be a slave to our business in order to achieve results. Time is a limited resource we cannot buy and so learning to work SMARTER, not harder is incredibly crucial.  Today’s guest believes in systemizing and streamlining your business in order to generate success. Natalie Franke is a photographer, co-found of The Rising Tide Society, and head of Community over at Honeybook. She knows a thing or two about productivity, efficiency, and making things happen. She shares how the incredible CRM system, Honeybook can facilitate this journey in any creative business. From workflows, to templates, to payment scales; Honeybook does it all so that you can build a branded platform that is going to automate, manage your projects, create an elevated client experience, and set you apart!    FLEURSOCIETY FB COMMUNITY: https://www.facebook.com/groups/fleursociety FLEURSOCIETY INSTAGRAM: https://www.instagram.com/fleursociety FLEURSOCIETY SHOWNOTES: https://fleursociety.com/podcast

The latest buzz in the creative industry is all about creating multiple revenue streams of income to accomplish “Diversified and passive income”. Since business can be seasonal for some creatives, creating supplemental income is crucial to our business success. Solely relying on one principle income can leave us vulnerable to limited cash flow and financial hardships when we least expect it. Not only will diversified income give you flexibility with your finances, it will also generate more profits during slow months, set up recurring income in some cases, and allow you to scale your business to new lengths.  Today’s guest believes in sustainability in the flower industry. Julio Freitas of The Flower Hat, grows most of the flowers he uses in floral designs during the short yet busy wedding season. His business also sells the oh-so-coveted Dahlia Tubers in the Winter and he teaches On-Farm Design and Farming Workshops in the Summer. He shares how he started diversifying his services, the steps he took to implement his process, and best practices on how you can create consistent cash flow in your business so that you are not struggling in your slow season.   FLEURSOCIETY FB COMMUNITY: https://www.facebook.com/groups/fleursociety FLEURSOCIETY INSTAGRAM: https://www.instagram.com/fleursociety FLEURSOCIETY SHOWNOTES: https://fleursociety.com/podcast

Do you know who your ideal client is or what that even means in your business? In today’s market, where there are countless options to choose from, we need to have a strategic marketing plan that will generate qualified leads into our business. Without intentional branding and messaging, you are most likely wasting loads of time, energy, and money on your efforts to book more clients. It’s time you get clear on who you want to attract and who you want to repel so that you can work with those that are a good fit, design events that fire you up, and stay passionate in your business so that you can cultivate joy and not resentment.    FLEURSOCIETY FB COMMUNITY: https://www.facebook.com/groups/fleursociety FLEURSOCIETY INSTAGRAM: https://www.instagram.com/fleursociety FLEURSOCIETY SHOWNOTES: https://fleursociety.com/podcast

Feeling stuck in your floral business? Don’t know where to turn for resources and support? Lack community in your area that doesn’t openly share anything? I get it...I’ve been there before. Imagine a time with no social media, no youtube, no workshops, or no one to coach or mentor you. That was the challenge I faced and it took me 5 years of trial and error to figure things out in my business and make a profit. That journey was not fun, but it definitely lead me down the path to where I am today. Now, I get to share my experience and the business building strategies that continue to work for me.   Welcome to the Business Building Podcast where you will gain the confidence you seek to help take action and gain results in your business! Each week, I will bring you the productivity tips, branding strategies, business hacks, and inspirational stories from REAL FLORISTS to help you build your dream career and life as a floral designer.     FLEURSOCIETY FB COMMUNITY: https://www.facebook.com/groups/fleursociety FLEURSOCIETY INSTAGRAM: https://www.instagram.com/fleursociety FLEURSOCIETY SHOWNOTES: https://fleursociety.com/podcast