Localization Testing with Alexander Ramanath

What happens when a product that works perfectly in one market meets a completely different version of reality? In the first episode of Software vs Real Life, we sit down with Florence Heyworth, Senior Product Manager, Assets at Wise, to talk about what it really takes to scale financial products internationally. Drawing on her experience at Wise and Visa, Florence shares why expanding into a new market is about far more than translation and localisation – from regulation, tax and banking infrastructure to operational realities and stakeholder management. We also discuss why trust doesn’t automatically travel across borders, when to adapt versus rebuild, and why some of the hardest things to internationalise have very little to do with the software.

In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Fabrice des Mazery, former entrepreneur and product leader. They discuss transforming product management from a technical function to a business-driven discipline, focusing on ROI, investment strategies, and portfolio management in product development.

What does it mean to make a product inclusive?

In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Josef Starýchfojtů, Chief Product and Technology Officer at MEWS. They discuss the transformation of property management systems in hospitality, focusing on cloud migration, product strategy, and the challenges of modernizing a traditionally tech-resistant industry.

How can crowd testing improve signup completion rates?

In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Gabriel Aguilo, Director of Product at Hootsuite, to discuss the evolving role of product managers, their impact on business success, and why they remain crucial despite technological changes.

What is localization... and what does it mean for testing?

Why should accessibility be a priority for all teams, not just QA?

In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Nader Balata, Director of Product Management at Equinix and former Director of Product Management at Salesforce. They discuss the key differences between B2C and enterprise B2B product management, focusing on security, reliability, and the complexities of enterprise sales cycles.

Do you ever feel like a QA bottleneck? Do you want to release software faster but QA gets in the way? This episode is all about how GAT can help clients release their software faster: