Builders trailer

In this episode of the Builders Podcast, we dive into the topic of category design with Latané Conant, Chief Market Officer at 6Sense.Not to be confused with category creation, designing a category is a much more actionable tactic that marketers can take advantage of. Instead of taking on the enormous task of creating a category, embrace and shape the category you've already been put into.We talk to Latané about:The difference between category creation and category design6Sense's journey from the early days to the leader it is todayHow marketers can keep focus through the twists and turns of a changing categoryIf you've been tasked with taking on the big challenges of growing into a market leader, you won't want to miss this one.

In this first episode of the Builders Podcast, we dive into the topic of email newsletters with a marketer who has truly walked the walk in the building them — Amanda Natividad, VP of Marketing at Sparktoro.While newsletters have seen a major resurgence in recent years, the landscape is noisier than ever and it can be intimidating to know how to start, or where to go.In this episode, we talk to Amanda about how she has built incredible newsletters, both personal and company, covering everything from:Where to start in setting your goals and strategyThe differences between personal and company newslettersDefining the intentions of your newsletterHow to set KPIs, metrics, and milestonesIf you’re looking to build or improve your own newsletter, you’re going to love this episode.

“Builders,” with Storybook co-founders Graceanne MacDonald and Liam Moroney is a podcast that focuses on the builders within the marketing industry.