
The Art of Storytelling for Black Founders | James Norman, Black OPS
When it comes to fundraising, storytelling is a crucial element that can make or break a founder’s success. It goes beyond presenting information and numbers; it’s about creating a narrative that captivates investors and showcases the potential of the opportunity. Black founders should leverage their unique experiences and perspectives to craft a powerful story that resonates with investors, highlighting their journey, the problem they’re solving, and the impact they can make can help differentiate them in a crowded market.
In this episode we sit with James Norman, co-founder Black Ops, who shares valuable insights on building successful tech companies and raising venture capital as a black founder. He emphasizes the importance of storytelling and the power of a compelling narrative when pitching to investors. James also offers advice on navigating the fundraising process and highlights the need for black founders to focus on building a strong network and finding mentors who can provide guidance and support. Overall, he provides valuable advice for black founders looking to succeed in the tech industry.
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Founder Bio:
James Norman is a serial entrepreneur who built his first company at the age of 16, an aftermarket automotive e-commerce site called MJH Sound.com. While previously he may have been known as a visionary in automotive product planning, over the past 7 years in the media and entertainment industry he has become a thought leader in over-the-top media and consumer video consumption behaviors. His latest venture is Pilotly, a consumer insights platform that enables content creators to get feedback from audiences at scale.
Time Stamps:
02:25 Introduction and background of James Norman
10:02 Hiring the right engineer to build a product
13:46 The continuous learning process in technology
15:09 Funding challenges for non-profit organizations
17:27 How Black Ops program born out of the experience of founder support
21:13 Shifting power dynamics when fundraising as a founder
24:39 Building a Strong VC Network
26:11 Articulating the unique value and experience of the fund
30:38 Considerations for fund size and raising a first fund
33:19 Financial modeling and decision-making for portfolio construction
35:05 Importance of having a term sheet to raise a Series A
36:21 The power of storytelling in convincing investors and supporters
41:25 Addressing Gaps in Accelerators for Black Founders
46:21 What is coming up in the 2024
Resources
Company website: https://www.blackopsvc.com/
Twitter: https://www.linkedin.com/company/black-ops-vc/
LinkedIn: https://twitter.com/BlackOpsVC
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