Building Authentic Relationships with Brands

YOU WILL NEED A PEN & PAPER to take NOTES as you listen to this episode packed with actionable tips you can implement in your messaging! In this episode, host Renee Marie and guest @itsjodiebrown, Brand visibility & messaging strategist for beauty industry leaders, discuss the challenges faced by newer educators in establishing their authority and visibility on social media, particularly Instagram. They chat about the importance of crafting a clear messaging strategy, overcoming imposter syndrome, and the necessity of sharing personal stories to connect with audiences. Jodi emphasizes the need for repetition in messaging and the significance of understanding one's unique impact as an educator. The conversation highlights the power of authenticity and purpose in building a successful educational brand. In this conversation, Jodie and Renee discuss the importance of designing impactful offers that resonate with audiences, the evolution of messaging, and the significance of articulating benefits over features. They emphasize the need for hyper-specific content that connects with the audience's experiences and desires. The discussion also covers strategies for crafting engaging content ideas and focusing on outcomes to enhance messaging effectiveness. The episode concludes with a teaser for a follow-up conversation on visibility. Follow Renee Marie: @reneemarieacademy Follow Jodie: @itsjodiebrown BTB Mastery Waitlist HERE Time stamps: 00:00 Introduction to Educator Visibility 06:04 The Importance of Repetition in Messaging 11:58 Defining Your Unique Impact as an Educator 17:50 Connecting with Your Audience on Social Media 23:48 Designing Impactful Offers 30:05 Creating Hyper-Specific Content 39:22 Focusing on Outcomes in Messaging Key Takeaways: New educators often struggle with visibility on social media. It's essential to articulate your authority and messaging clearly. Repetition in messaging is crucial for audience retention. An origin story helps potential clients relate to you. Your unique impact as an educator should be defined and communicated. Building authority comes from authenticity, not just proclamations. Connecting with the right audience is more important than going viral. Your story can inspire others and create a connection. Purpose-driven messaging leads to greater impact. Engagement with your audience can lead to unexpected opportunities. Design your offers based on the impact you want to make. It's okay to evolve and not have everything figured out. Authenticity in messaging is more important than perfection. Transform features into benefits to connect with your audience. Use hyper-specific language to resonate with your audience. Gather customer language to enhance your content. Craft content that speaks directly to your audience's experiences. Practice makes perfect in content creation. Focus on outcomes rather than just the process. Visibility is built on a strong foundation of messaging. educator visibility, messaging strategy, imposter syndrome, origin story, social media marketing, authority building, audience connection, sales strategies, beauty industry education, personal branding, impactful offers, audience evolution, messaging, benefits, hyper-specific content, content ideas, outcomes, visibility

In this episode of the Own It podcast, hosts Renee Marie and Emily Schwalbach delve into the intricacies of content creation, emphasizing the importance of authenticity and personal branding. They discuss the challenges faced by aspiring educators in the beauty industry as they navigate their new identities, the significance of mental health in social media engagement, and the necessity of setting boundaries to avoid burnout. The conversation highlights the need for individuals to discover their unique voices amidst a crowded market and offers practical strategies for balancing personal and professional content. In this convo, Emily and Renee discuss the importance of integrating personal and business brands, building habits for content creation, and overcoming overwhelm in the content creation process. They emphasize the power of storytelling and authenticity in engagement, the significance of finding a minimum for consistency in social media presence, and the necessity of showing up as a leader in the online space. The discussion provides actionable insights for aspiring educators and entrepreneurs looking to establish their presence and connect with their audience effectively. Join Renee Marie in Basic to Bold Branding Method LIVE kick-starting October 30th, 2024! Follow @reneemarieacademy Emily is an Marketing Strategist + ADHD Business Mentor who specializes in making marketing and growing your business SIMPLE. She started her career as a Kindergarten teacher but left after she had her first son and has been in marketing for the past 9 years. After failing face first in an MLM because she refused the “hey girl” DM strategy, she learned to market successfully without those gross strategies and has supported 1,000+ business owners to simplify their own social media + business strategy through 1:1 consulting, team trainings, and a low-cost social media membership she co-founded called the Social Squad Society.Emily's website:www.besocialconsulting.com FYM:https://view.flodesk.com/pages/6021e98f99bcbd0dc30d4edeMy Find Your Minimum FREE 3-day email-only challenge helping you figure out your consistent least! Learn my framework for how to not burn out and stay consistent with marketing on social media (BUT can be applied to business AND life!) XOXO! Time stamps: 00:00 Introduction to Authentic Content Creation 04:50 Navigating Identity as an Educator 08:29 Building Connection Through Personal Branding 13:31 Mental Health and Social Media Boundaries 19:01 Finding Your Unique Voice in a Crowded Space 22:27 Balancing Personal and Professional Content 25:58 Integrating Personal and Business Brands 27:49 Building Habits for Content Creation 28:43 Overcoming Content Creation Overwhelm 30:57 The Power of Stories in Engagement 32:43 Authenticity in Selling 39:15 Finding Your Minimum for Consistency 44:08 The Importance of Showing Up content creation, personal branding, mental health, social media, educator identity, marketing strategy, authenticity, connection, boundaries, unique voice, personal branding, content creation, social media strategies, engagement, storytelling, authenticity, marketing, online courses, business growth, community building

In this episode of the Own It podcast, host Renee Lowney engages in a deep conversation with nervous system coach, Courtni Allison, focusing on the unique challenges faced by mompreneurs. They discuss the importance of regulating the nervous system to achieve balance in both motherhood and entrepreneurship. Courtni shares her insights on dismantling the myth of multitasking, the significance of breath and presence, and practical steps to build awareness and flexibility in daily life. The conversation emphasizes the need for self-awareness and the creation of space for creativity, ultimately guiding listeners toward a more empowered and aligned approach to their roles as mothers and leaders. Key Takeaways: Self-awareness is key for mompreneurs. Multitasking is a conditioned belief that can be dismantled. Regulating the nervous system enhances creativity and productivity. Building flexibility in the nervous system is essential for success. Breath awareness can indicate the state of your nervous system. Creating space for relaxation can improve overall well-being. Mom guilt is a common challenge for ambitious women. Nervous system regulation is crucial for effective leadership. Tangible practices can help shift from hustle mode to ease. The journey of motherhood can be a superpower in business. Empowering Mothers in Business The Power of Breath in Leadership Time stamps: 00:00 Introduction to Nervous System Coaching 03:01 The Journey of Mompreneurs 06:01 Dismantling Multitasking Myths 08:49 Tangible Practices for Regulation 11:59 Building Awareness and Flexibility 14:50 The Importance of Breath and Presence1 8:12 Creating Space for Creativity 21:03 Transitioning Between Roles 23:53 Building a Resilient Nervous System 27:01 Current Offerings for Mompreneurs Learn more about BTB Mastery educators program by sending a DM to @reneemarieacademy Follow @courtniallison CoachMentor for Driven Mother Entrepreneurs 💸⚡️Harness the Power of your Nervous System to Scale your biz without sacrificing your PEACE + EASE 🕊️

In this episode of the Own It podcast, host Renee Marie interviews Kirsten, a beauty educator, and Mastery Maven in Renee's BTB Mastery Program for aspiring educators, who has undergone a significant transformation in her career. Kirsten shares her journey from being a stylist to becoming a go-to educator in the beauty industry, discussing the challenges she faced, including imposter syndrome, and how she discovered her zone of genius. They chat about the importance of branding, mindset shifts, and the support of a mentor in navigating the transition to becoming an educator. Kirsten also shares insights on her upcoming course, 'Style Your Brand With Me,' aimed at helping beauty professionals establish their visual brand identity. Jump to: 00:00 Introduction to Transformation 02:14 Kirsten's Journey to Educator 05:18 Overcoming Imposter Syndrome 08:16 Identifying the Zone of Genius 10:58 Refining Ideas and Data Collection 13:39 Milestone Moments in Education 17:10 Learning Lessons and Mindset Shifts 24:48 Launching the Course: Style Your Brand With Me Follow Renee Marie @reneemarieacademy Follow Kirsten @beautybykirstenkaye Learn more about BTB Mastery program to become the go-to educator and launch your first online offer

When you are an educator, you must constantly evolve and during these times, Impostor syndrome sneaks in...No matter how far along and successful you are in your journey! In this episode of the Own It podcast, host Renee Marie and guest Sarai Speer @theplatinumgiraffe delve into the complexities of imposter syndrome, sharing personal stories of struggle and triumph. Sarai recounts her journey from addiction to sobriety and how it transformed her career in the beauty industry. The conversation emphasizes the importance of vulnerability, authenticity, and self-awareness in overcoming fears and limiting beliefs. We discuss the significance of defining one's 'why' as an educator and the pitfalls of perfectionism. This episode encourages you to embrace your true self and provides tangible tools to take actionable steps toward personal growth and leadership. DM @reneemarieacademy and let me know your current limiting beliefs as an educator, and your new mantras to re-write your script! Take a screenshot of this episode and share on your IG stories. What would you like me to talk about next? DM me at @reneemarieacademy Learn more about my BTB Mastery program for aspiring and current educators to become the go-to and launch your first online offer by sending @reneemarieacademy⁠ a DM Sarai Speer is a powerhouse with 20 years of experience as a hairstylist turned transformational life coach, burnout prevention & recovery coach, and yoga and meditation teacher. With a passion for helping high-performing women break free from the grind, Sarai guides her clients into a more aligned, sustainable way of living and doing business. As the founder of a thriving online business and coaching platform, she blends holistic wellness, mindful entrepreneurship, and heart-centered strategies to empower others to prioritize themselves while building impactful, successful careers. Whether it’s on the yoga mat, or in coaching, Sarai’s mission is to help women heal, thrive, and create lives they love—without burning out in the process. It was truly a pleasure having her on the podcast, and we definitely have more conversations to come!

No one said growth and entrepreneurship is easy. In this episode of the Own It podcast, Renee Lowney shares her personal journey as an entrepreneur in the beauty industry, focusing on the transitions she has experienced throughout her career. She discusses the importance of embracing both the highs and lows of entrepreneurship, the challenges of moving from being a bridal stylist to an educator, and the significance of following one's passion. Renee emphasizes the need for self-reflection during times of change and encourages listeners to pursue their dreams without fear. Key Takeaways: The journey of entrepreneurship is filled with transitions. It's important to share both the good and the bad experiences. Self-doubt and imposter syndrome are common in entrepreneurship. Recognizing when you've outgrown your current role is crucial. Transitioning into a new phase can be scary but rewarding. Putting energy into what you love will yield positive results. Grieving the old version of yourself is a natural part of growth. Accountability can help you take action on your goals. Reflecting on your dreams can lead to clarity and direction. You are not alone in your feelings of transition. If you do the challenge at the end of this session, you will be put in a drawing to win a 30 minute 1:1 with Renee Marie ✨ 📱 Share this episode with someone else who needs to hear it by taking a screenshot and posting it on your Instagram Stories. Tag @reneemarieacademy

Start here to learn why I am rebranding my Podcast, yet again, and the reason behind "Own it." Although I have episode ideas a mile long on my Asana board, I am open to what you would like to hear on upcoming episodes! Drop me a DM on Instagram at @reneemarieacademy If you are tuning in and getting all the feels, take a screenshot and share it in your IG stories with your friends! Tag me so I can see what you are loving and give you more. Thank you for being on this crazy entrepreneurial journey with me! XoXo, here for you always Renee Marie

Kirsten, Rhianna, and Carrie have officially completed my 6-month Educator’s Mastermind! In this episode, we chat about their immense growth. Including roadblocks they have overcome, mindset shifts, and things they have learned about themselves. If you are an aspiring educator who wants to learn what it takes, this episode is for you! Need more support in your bridal beauty business? Join my ⁠Bridal Beauty Confidence ⁠Facebook Community with over 5k members to support you in your journey Let's connect! Follow and send me a DM on Instagram: ⁠@reneemarieacademy⁠ Boost your confidence & skills in your Bridal Styling and Business choose from a variety of programs here:⁠ www.bridalhairstylingacademy.com⁠

Mireya and I go way back...back to 2015 when I was an aspiring bridal hair educator! The way our relationship developed is exactly how things should flow when you and another brand are aligned. Mireya has been an incredible mentor to me from the beginning of my journey as a bridal educator and I wanted to share our story with you. If you want to work with people and brands who align with your own, this episode is for you. Want more support in your bridal beauty business? Join my ⁠Bridal Beauty Confidence ⁠Facebook Community with over 4.5k members to support you in your journey Instagram: ⁠@reneemarieacademy⁠ Boost your confidence & skills in your Bridal Styling and Business:⁠ www.bridalhairstylingacademy.com⁠

This has been a monumental month of growth and change for my business and I want to tell you all about it! In this episode, I share my journey as a bridal hairstylist to being a leader in our industry. May my story inspire you and "keep you going." because I can promise you, it will all be worth it! Looking for more support in your bridal beauty business? Join my ⁠Bridal Beauty Confidence ⁠Facebook Community with over 4.5k members to support you in your journey Instagram: ⁠@reneemarieacademy⁠ Boost your confidence & skills in your Bridal Styling and Business:⁠ www.bridalhairstylingacademy.com⁠