
Think Thursday: Why Familiar Feels True-When Thoughts Become Beliefs
What happens when a thought gets repeated so often that it stops feeling like a thought and starts feeling like a fact?
In this Think Thursday episode, Molly explores the illusory truth effect, processing fluency, self-schemas, and self-verification to explain why familiar ideas can feel more believable simply because we’ve practiced thinking them over and over.
In this episode:
- Why repetition can make information feel more true
- The difference between familiarity and evidence
- How self-schemas shape what we notice and remember
- Why we tend to collect evidence that supports existing beliefs
- How repeated thoughts can quietly become identity statements
- Why changing your thinking isn’t about forced positive affirmations
- How to question old beliefs with more accuracy and curiosity
A question to take with you:
Is this something I know, or is this something I’ve practiced thinking?
Sometimes behavior change begins not with immediately creating a new belief, but with realizing that an old one may never have been a fact in the first place.
Research Mentioned
- Hasher, Goldstein & Toppino — early research on the illusory truth effect
- Dechêne et al. — meta-analysis on repetition and perceived truth
- Lisa Fazio and colleagues — repetition and prior knowledge
- Hazel Markus — self-schema research
- William Swann — self-verification theory
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