When you work for yourself, converting sales consultations into closed business is the most direct path to making money. You don't need a ton of leads, world class branding, a perfect elevator pitch, or a large following. You need a handful of high quality conversations and the ability to turn them into a "yes."
But you'll only get good at conversion if you know how to evaluate your consultations. Most of us don't spend enough time on this, because whether someone buys can feel completely out of our control. You can't force anyone to buy (and you shouldn't try). What you can do is look closely at what you said, what you didn't say, and how your own actions shaped the decision the client made.
In this episode, I'm walking you through exactly how to evaluate your sales consultations so you can tell what's working, what isn't, and why. You'll learn why blaming the market or writing someone off as "not the right buyer" keeps you stuck, how honest evaluation puts you in full control of your results, and what to change next time so you hear "yes" more often.
Get this right and you become the most valuable consultant or coach in the room, the one clients refer often and keep coming back to for years.
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Royalty Free Music from Tunetank.com
Track: Urban Legend by Musical Bakery
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