The key shifts in consumer behaviour I am seeing right now in online business

Runnin' short on content ideas? What if I told you that 1 testimonial, can, in turn, be translated into 6 pieces of content? Yep! In this episode, I throw down how you can get more mileage with your testimonials and turn 1 testimonial you've received from a client into 6 additional pieces of content. Let's go!   ---- PSST. Doors are currently open to The Wordfetti Club - our dedicated online business membership. If you dig our bite-sized episodes, and you wanna level up your content marketing, copywriting and consumer behaviour game, this membership is for you.   Join now for a grandfathered rate of only $49 a month (cancel anytime) or $490 for the year (save 2 months and score extra bonuses)   For more details click here: wordfettigroup.com/theclub

Today I'm taking you behind the scenes on a hot seat call I hosted in The Wordfetti Club (btw! Doors are currently open) - where we had a member Elizabeth, who is an e-comm business owner who asked the brilliant question of:   "How do I grow my email list as an e-comm biz, that isn't me having to discount?" ___   PSST. Doors are currently open to The Wordfetti Club - our dedicated online business membership. If you dig our bite-sized episodes, and you wanna level up your content marketing, copywriting and consumer behaviour game, this membership is for you.   Join now for a grandfathered rate of only $49 a month (cancel anytime) or $490 for the year (save 2 months and score extra bonuses)   For more details click here: wordfettigroup.com/theclub

Let's be honest. Let's a lotta different types of platforms, channels, that business owners "have to" jump on right now. From LinkedIn, Instagram, Reels, Emails, Blogs etc -- it's no wonder so many of us are feelin' the overwhelm and burn out when it comes to content fatigue.   If this is you?! Then this episode is one you don't wanna miss. In it, I share with you 5 ways that I've leaned on to help me avoid content burn out and overwhelm -- these are practices, mindset shifts, habits and systems that have helped me be smarter, when it comes to creating content.   ___   PSST. Doors are currently open to The Wordfetti Club - our dedicated online business membership. If you dig our bite-sized episodes, and you wanna level up your content marketing, copywriting and consumer behaviour game, this membership is for you.   Join now for a grandfathered rate of only $49 a month (cancel anytime) or $490 for the year (save 2 months and score extra bonuses)   For more details click here: wordfettigroup.com/theclub  

Feeling stuck and overwhelmed when it comes to creating strategic content for your business? This short and sweet practical episode is for you. In it, I share with you 3 uber helpful questions to help ignite strategic content ideas for your business, that will help you create connection, trust, and conversions.   ___   PSST. I am running a free live masterclass next week, on the 5 secrets to create more visibility and sales through content. It's gonna be an epic 60 mins. Join us here www.wordfettigroup.com/livemasterclass  

Ain't no secret that there has been a lotta shifts in the online business space the last couple of months. I was recently invited one a great conversation on a podcast where I joined a few other incredible online business owners in discussing the shifts we're seeing, what's working, what's not working, and also how we've navigating through this interesting moment in online business.   So I thought I would do a separate episode here to share my biggest insights shared on the episode with y'all here!   If you want to catch that group episode, where I along with Denise Duffield Thomas, Tina Tower, Kate McGibbin, Annie Gichuru and Kerry Rowett chatted, you can do so here.   ___   PSST. I am running a free live masterclass next week, on the 5 secrets to create more visibility and sales through content. It's gonna be an epic 60 mins. Join us here www.wordfettigroup.com/livemasterclass  

The final behind the scenes episode of our most recent live course launch! This episode, I share with you the 5 activities that didn't work for us, and what insights and reasons why we feel it may not have.   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

In this episode, I dive into what worked for us in our most recent live launch. We ended up celebrating our 2nd biggest launch to date in the 4 years of digital courses, and here were the 5 key standout activities which we feel made a big impact (and ones we'll continue to do)   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

WOOP! We have finally wrapped up our most recent live program launch of Wordfetti Your Words 2024. This year we're only live launching this cohort once, so in this episode, I share with you one of the reasons why we made this decision, some shifts we made to the offer, and also 6 key lessons from our most recent launch.   Stay tuned for the next 2 episodes next week too as I share what worked and what didn't work in our latest launch!   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

What is YOUR flag on the ground belief? In this episode, I take you behind the scenes of a live hot seat I had with one of our students who asked whether or not she should share her honest opinion around her industry and how to go about it. Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie Make sure you follow me on @anitasiek and the team at @wordfetti

Meta has recently announced 3 brand new paid tiers as part of their Paid Verification program. With membership now reaching upwards of $499.99 USD per month, the question remains: what's the difference? is it worth it? what does this mean for businesses on Instagram?   In this episode, I dive into: • A quick run down of verification vs paid verification; • The short "need to know" version of what the new paid tiers are in Meta Verified; • My thoughts around these features (and whether or not they could be helpful for online businesses); • Whether I believe these new tiers are worth it for businesses.   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti