Have you ever heard people tell you that you need your brand to be personal, and that your audience wants to know and connect with the person behind the brand?
Sounds great in theory, right? But how do you know how personal to be? Should you be sharing what you had for breakfast even if it has nothing to do with your work? Or documenting every random thought that pops into your head? Where’s the line between relatable and TMI?
Here’s the thing - yes, people connect with people, that's true. But the "right" amount of personal in your brand is whatever feels authentic to you. If you don't want to share much, forcing it won't work. You need to set those boundaries that make your content feel good to create AND connect with your audience.
In this episode, we're exploring how personal your brand really needs to be. You'll learn how to align your sharing style with your brand values, figure out your “why” before hitting that post button, and craft a social media approach that works for YOU, not what others are doing.
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If you'd like help, feedback, advice, or to hear how other creatives are approaching this so you can feel confident in your content, join us in the Brand Your Passion Collective. We're talking about things like this all the time in there on our calls and in the community (in fact, that's where this topic came from!). So head to brandyourpassion.co and start building an unforgettable brand alongside your fellow creatives today!
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WANT MORE?
🎧 106. How to create a cohesive brand personality as a multi-passionate creative
🎧 88. 15 powerful branding habits for creatives
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