Author as Entrepreneur

Sooner or later you're going to need to hire someone to help you with your marketing activities. When that time comes, you'll need to know what questions to ask and what kind of services to expect. This week, Certified Book Launch Coach, Sue Campbell, takes us through the process.

How can writers use the storytelling skills we already have, to market our books and grow our businesses? This week, Valerie interviews Jarie Bolander, a fellow Certified Story Grid Editor who helps business owners tell better stories about who they are and what they do.

As part of her 10K strategy, Valerie is considering using adverts, but there's a whole lot she doesn't know. So, this week, she sits down with Mark Dawson for some expert (and eye opening) advice about Amazon and Facebook ads.

How do you get 10,000 pairs of eyeballs on your book? This week, Valerie came up with a strategy. Does Tim like it? Or, are there improvements to be made?

As Valerie continues to wrap her head around sales, Tim advises her to find the nerds first and craft a pitch that will grab their attention. What's the best way to do this? Start at the end and work from there. Tune in to find out how.

This week Tim and Valerie talk about the elephant in the book marketing room; asking people to buy your book. If earning a living from your writing is your goal, you have to do it eventually. So, when it comes time to sell your book what is the single most important thing you have to do? Tune in to find out.

How do you create a following of diehard fans so that you don't have to rely on an algorithm to find new readers? It doesn't happen overnight, but there are things you can do (that don't take a lot of time or cost a lot of money). In this week's podcast, Tim explains what they are and how you can use them.

Tim called his book Your First 1,000 Copies, but why a thousand? Does that number have to come from sales or can they be free downloads? Do authors need to move 1,000 copies within any particular timeframe? For answers to these questions and more, tune into this week's Book Launch Show podcast.

This week, Tim tells Valerie to not market a book that she's written. Why would he say this and how could this advice help her find readers and grow her business?

Have you ever bought a book because the front or back cover contained an endorsement quote from a notable author or journal? Ever wonder how to get those blurbs for your book? If you have, this episode is for you.