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Starbucks CEO Brian Niccol Talks Potential For Multi-Brand Model

10/30/2026
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Starbucks Chairman and CEO Brian Niccol says that a multi-brand model is a possibility, calling it an "interesting proposition down the road," during an interview with Bloomberg's Romaine Bostick on Open Interest. Speaking a day after Starbucks released its quarterly earnings, Niccol also discusses plans for opening roughly 300 new stores in the US in fiscal year 2028 and aiming to double the international footprint to 40,000 stores.

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