Bios Brightest podcast

Clinic Growth Secrets: Lindsay Kirby on Profit, Passion, and Patient Impact

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Lindsay Kirby didn’t plan on becoming a business owner. Raised on a farm and trained as a nurse, she followed a traditional path — until her own wellness journey led her to discover red light therapy. In 2016, driven by curiosity and passion, she opened her first wellness clinic in Tri-Cities, Washington. People thought she was crazy. Red light therapy wasn’t mainstream, and the idea of building a business around it seemed risky. Yet Lindsay had a talent for spotting trends before they took off. Her business doubled revenue year after year, but behind the scenes, she was burned out, overwhelmed, and wondering why there was no profit left at the end of each month. It wasn’t until she hit a breaking point that she realized growth without strategy wasn’t sustainable.

In this revealing interview, Lindsay shares how she turned things around by getting in the right rooms, hiring mentors, and embracing her role as a visionary. She breaks down the mistakes that nearly sank her business — overinvesting in trendy equipment, hiring based on feelings, and undervaluing services—and explains how refocusing on the right data and patient outcomes changed everything. From practical tips on separating services for profitability to strategies for building trust and driving results, Lindsay offers a blueprint for clinic owners ready to grow smarter, not just bigger.

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