Architecture & Engineering Business Strategies podcast

Studio Balcones: Growth Rooted in Community (w/ Jennifer Orr, Tiffany Rasco)

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When growth is rooted in community, it becomes self-sustaining. At landscape architecture firm Studio Balcones, Principal Jennifer Orr and Office Manager Tiffany Rasco believe that being active in their community is essential to their firm’s growth and success. In this Best Practice interview, they talk about the importance of educating others by collaborating with project partners, applying for community certifications, participating in diversity programs, and teaching clients throughout the process to ultimately create designs rooted in the local landscape.

Interview Takeaways

  • Create designs rooted in existing ecologies
  • Design for the soil in each neighborhood
  • Align with the project partners
  • Get involved in community programs
  • Be prepared to wear multiple hats
  • Work with the landscape, not against it
  • Educate clients
  • Hire the right amount of hands
  • Build systems as you grow
  • Have the confidence to try something new

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