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Uplift: A successful single mom entrepreneur discusses how to avoid business scams.

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Michaela Merrick.

🎙️ Interview Summary: Michaela Merrick on Money Making Conversations Masterclass 🎯 Purpose of the Interview

To spotlight Michaela Merrick, founder of Pretty Little Tacos, and her entrepreneurial journey from launching a food truck during the COVID-19 pandemic to building a thriving Creole-Mexican taco brand in Atlanta. The interview aims to inspire aspiring entrepreneurs by showcasing resilience, creativity, and family support.

🗝️ Key Takeaways 1. Origin of Pretty Little Tacos

  • Inspired by a short-lived cooking show called Pretty Little Cooks.
  • Launched in May 2020 during the height of the pandemic.
  • Offers unique taco varieties including vegan options and dessert tacos like peach cobbler and strawberry shortcake.

2. Entrepreneurial Spirit

  • Michaela did not attend culinary school but learned through experience and family influence.
  • Her mother encouraged her to pursue the food truck idea, even waking her up to go buy one.
  • Her father and brother are chefs, and her daughter is her biggest fan and motivator.

3. Challenges Faced

  • Started with little to no money and reinvested daily.
  • Faced licensing and permitting issues due to government shutdowns.
  • Was misled by commissary kitchens lacking proper permits, resulting in financial loss.
  • Her first food truck was stolen, but she bounced back with a new one.

4. Growth and Expansion

  • Operates three locations in Atlanta: Colony Square, Union City (inside a gas station), and Moreland Avenue.
  • Plans to expand into more gas stations and possibly mass production while maintaining quality and authenticity.

5. Business Philosophy

  • Focuses on customer experience and generous portions.
  • Requires all staff to sign NDAs to protect recipes and business integrity.
  • Encourages staff to learn and grow, even if they aspire to start their own businesses.

💬 Notable Quotes

  • “I didn’t really have a choice… it was survival.” – On launching her business during the pandemic.
  • “You have to be resilient. You can’t give up.” – On overcoming obstacles.
  • “My daughter is my biggest fan… I want her to understand she can do anything.” – On her motivation.
  • “I thrive off competition… I level up every time.” – On the competitive food truck industry.
  • “Business supersedes relationships… protect yourself always.” – On the importance of NDAs and business integrity.

#AMI

#STRAW

#BEST

#SHMS

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