Crystal Ochemba-Powell: Marketing For Solo Estheticians

Josie joined us on Beauty Care Pod to talk about Brazilian Lymphatic Massage and how it's going to become the next big thing after Brazilian Waxing. She shared the story of how she moved from Brazil to U.S.A. and the value of this massage technique. She also explained how she has been able to help her clients realize that this technique will detox their body and system. About Josie Josie Rushing, founder of Brazilicious Beauty Spa, is the name behind the luxurious, highly sought-after Brazilian Lymphatic Drainage Massage technique. Born and raised in Brazil, Josie has worked with body contouring and wraps for the last decade and has seen thousands of different shapes and sizes of Latinas, Europeans, and American women. After studying the Lymphatic Drainage technique with a host of specialists, and combined with her firsthand experience from Brazil, she has decided to create and introduce her own technique to the United States. The Brazilian Lymphatic Drainage Massage has quickly become one of the fastest growing secrets amongst celebrities of all kinds. Adored by celebs including Emma Chamberlain, Lilli Reinhart, and Whitney Port, Josie’s signature technique offers quick results, instant shape, and provides target contouring for all looking to improve their beauty and health. This exclusive method by Josie is specifically designed to beautify you from the inside out by improving blood circulation, strengthen the immune system, reduce swelling and bloating, reduce cellulite, and even fight infection. Links Website - brazilianbeautyformula.com Instagram - instagram.com/josiesrushing

It was so much fun hosting Tahwah on Beauty Care Pod where she shared with us her experience treating her own acne through personal research and helping close members of her family. She has since then become a skincare advocate taking time to research various products in skincare and giving tips on her research on her social media channel. She has now started esthetics school due to her passion for skincare and her wish to become a licensed professional so she can help even more people in her growing community to have beautiful and better skin. About Tahwah Tahwan Garba is on a mission to bring a personalized beauty routine to each house. As a content creator, she provides skincare tips and product recommendations to help people achieve and maintain better skin and early signs of aging based on her own experience and bioscience knowledge. Connect with Tahwah Linktree - linktr.ee/SkincarebyTahwah

Chris joined on the show giving us a brief history of his childhood, how he told us about his journey to esthetics and holistic health coaching. He shared his story of how he was able to clear his very difficult acne as well as how he has since been maintaining a health young looking skin as well as how he was able to sell lots of his book and grow his YouTube audience all with being consistent. About Chris Chris Gibson is a sought-after skincare expert and holistic health coach/esthetician. He is also the Best-Selling Author of the acclaimed book Acne Free In 3 Days (1 Million+ Copies Sold) and has a very successful YouTube channel, Chris Gibson Live! The YouTube channel (163K subscribers) is dedicated to providing expert information and product reviews on skincare and wellness topics for both skin issues and anti-aging. His social media reach is well over 300K, increasing every day, and can bring you more listeners and subscribers. He was recently featured in USA Today on the topic "7 Freaky Chemicals In Your Skin Care Products and How to Avoid Them”. Chris has been popularly featured on CBS, ABC Family, Fox News, The Daily Buzz, and numerous lifestyle television and radio show across the country and in Canada. Links Website - chrisgibsonlive.com YouTube - youtube.com/chrisgibsonlive Book - amazon.com/Acne-Free-Days-Cured-Condition/dp/0976427206

Cosmetic Dentist, Victoria Veytsman, discusses discovering dentistry: the perfect blend of art and medicine while building clients’ confidence. She shares what it took for her to build a business that treats everyone like a celebrity. Victoria explains that building this type of business is achievable. Still, it requires perseverance, working on interpersonal relationships, and providing quality services.                     From full mouth reconstructions to porcelain veneers for pro-aging, Vic gives insight into her alluring dental work. She also shares her professional views on electric toothbrushes and charcoal toothpaste. Treating every single person like a celebrity certainly keeps celebrities coming. About Dr. Victoria Veytsman The youngest graduate of NYU Dental, Dr. Victoria Veytsman is a celebrity cosmetic dentist with a passion for all things oral health and beauty, wellness and building confidence. Her practice, Cosmetic Dental Studios, is female-founded and run, and features bicoastal locations in NYC and Beverly Hills. Known for changing the lives of patients with beautiful transformations and healthy smiles, Cosmetic Dental Studios serves patients from around the globe with a primary focus on smile makeovers, dentofacial aesthetics, and anti-aging dentistry. An artist at heart, Dr. Veytsman (known as “Dr. V”) chose cosmetic dentistry because it is the perfect blend of art & science. Dr. Veytsman has become known for her smile makeovers performed as the official dentist to several prominent organizations, including Miss America, Miss Universe and the New York Giants. Cheerleaders. She is sought out by celebrities, media personalities, and prominent individuals for her unique approach to patient care. She continues to be featured in national and international publications and has been highlighted in countless well-known media outlets for her outstanding results and professional patient care. Dr. Veytsman has been a featured smile expert on TLC, The Hollywood Reporter, The New York Times, Entrepreneur Magazine, Haute Living, WebMD, Yahoo! Health, New Beauty, Latina Magazine, Allure, Brides, Men’s Health, Social Life Magazine, the Huffington Post, and Hamptons Magazine. Links Website - veytsmandds.com Instagram - @drvictoriadds

Crystal is a one-woman-show esthetician based in Atlanta, Georgia. She shares her unusual career journey, which allowed her to pick up skills in marketing and advertising until she eventually rekindled her love for the business of beauty. She is currently a beauty coach who helps people grow their businesses. Crystal shares information about her early years as she hovered undecidedly between career choices from law to engineering to marketing and advertising, which she did for 10yrs until she decided to circle back to her first interest, the beauty industry.  She explains how her business background made going solo after esthetics school a lot easier. She shares juicy marketing tips, including how to keep customers by building good relationships, showing expertise, and keeping in touch through emails and texts. She explains that you should let your clients know what you expect from them to get optimal results. About Crystal Crystal Ochemba-Powell is an experienced Licensed Esthetician, Makeup Artist, Business Coach and Licensed Continuing Education Provider with a combined 10 years of experience in both Business Marketing and the Beauty Industry. In addition to her Esthetics License, she holds Bachelors and Masters degrees in Advertising & Marketing. During her career, she has used her knowledge and experience to successfully build her own beauty business as well as the beauty businesses of other creative entrepreneurs including barbers, cosmetologists, estheticians, etc. When she is not servicing her own clients, she enjoys training and coaching other beauty professionals on how to use proven marketing techniques to increase customer acquisition and conversions. She feels that her biggest asset is her ability to intersect her passion for both Marketing and Beauty with her signature training courses. Links Website - crystalngozibeauty.com Instagram - @crystalngoziesthetics Group Call - crystalngozibeauty.com/coaching

Carina Brooks is trained in skin care, lashes, and tattoos. She discusses her journey from modeling and, as a college student, rendering home services to starting her beauty business which includes tattooing. Carina keeps building her knowledge to deliver the best to her clients. She shares how she did nails in people’s houses at the beginning but eventually built herself working under some of the most experienced Estheticians. She explains the importance of upcoming Estheticians in gradually building up their skills in the business to obtain a solid reputation and a thriving client base. She talks about some of the challenges in skin treatment, such as how photodamage from the sun may be irreversible and difficult to treat. She also explains the danger of using chemical pills, which should be prescribed by a trained skin care practitioner. Carina shares her love for tattoos and her excitement about the potential of tattoos to attract younger clients. About Carina Carina King is a Licensed Full Specialist  (dual licensed skincare and nails) NCEA Certified Esthetician, Eyelash Extension Artist, Make Up Artist, and Skincare Specialist. She has 20 years of expertise in the beauty industry including ten years in skincare in a medical setting which sets her apart from other Skincare professionals. Her goal is RESULTS and with every service, she makes her client the main focus and gives them the highest quality services with the highest level of professional grade skincare. She carries, and is certified in, Skin Script Skincare, GlyMed Plus, and Image Skincare to create a customized experience focused on creating the skincare regimen specifically for each client. Links Website - carinaesthetics.com Instagram - @carinaesthetics

People buy value; they don’t buy things. Cherie Callahan is a trained esthetician and coach who makes as high as $52,000 a month as an esthetician with a single bed. She explains how she delivers value to her clients and trains others to operate at a higher level by doing the same. Cherie explains the importance of building relationships to feel connected to clients. She shares how she gave out free samples of products just so that she could build long-lasting relationships with her clients and deliver value.  She explains that understanding the work cut out for us helps us put in the necessary work in terms of marketing, financials, and business choices. She adds that our passion for our work shows through the value and quality we deliver. Cherie shares how we can strategically talk about our business, even when grocery shopping. “Podcasts and Instagram marketing attract people to want to investigate a potential relationship, but you have to do the work,” Cherie says. She emphasizes how accountability goes a long way. Knowing where we are at and what we’re aiming for guides us to reach loftier goals. About Cherie Cherie Callahan has over 20 years in the beauty industry. She began her career with Victoria Secret Beauty, working with their cosmetic and fragrance lines. After running a successful store, Cherie was promoted to District Manager with 12 stores on the East Coast. Upon returning to California, she was offered the District Manager’s position with PureBeauty located in San Francisco, and later was promoted to the role of Regional Manager over Northern California. Cherie always longed to serve her clients from the “other side of the table.” Once she raised her family, Cherie went back to school for her esthetics license at the San Francisco Institute of Esthetics and has been living her dream ever since! Just one visit with Cherie and you are sure to identify with someone who has found her purpose in helping businesses as well as individuals reach their beauty and business goals. Links Website - cheriecoaching.com Free Call - Click Here to Contact Cherie

Less is more. Three ingredients are all it takes for Renee Harris to make her quintessential hard lotion. Growing up in California, Renee shares how she experienced skin dryness due to the harsh summers. After growing up and having children, she noticed that her palms were getting cracked and split due to continuous hand washing after changing so many diapers. She decided to learn to make a lotion bar with three simple ingredients, and she was amazed at the results.  She shares how she marketed hard lotion to cowboys and truckers, who were equally amazed. She explains the three ingredients that make hard lotion so special: beeswax, shea butter, and coconut oil. Coconut oil melts at the same temperature as the skin, shea butter nourishes the skin, and beeswax helps it to stay longer on the skin. Renee finally shares the secrets of making good, hard lotion. About Renee Renee's first lotion bar was created out of desperation, mixed with creativity. The creativity came from the pleasure she got from making things from her kitchen for her family, whether it was soap, bread, mung sprouts or our family special "apple kefir" that resembles Martinelli's sparkling juice. The desperation came, literally, from her hands. She had the worst pain from the tips of her fingers that were often covered in Band-aids from the cuts and splits from her daily activities and extremely dry skin. Her hands were her most important tools, but they caused her intense suffering... until the lotion bar. Not only did that first lotion bar heal up her skin within days, but she tried it with her son's seasonal eczema, and was ecstatic that his pain also ended with the lotion bar. Something that was so easy to make turned into a family business after she and her older boys took it to the farmer's market for testing where they received great feedback from customers at the market, as well as several online groups who agreed to test it and fill out surveys. Renee and her husband are now running MadeOn full time. Links Website - hardlotion.com Instagram - @hardlotion

Iranian-born Hanieh Sigari moved to America when she was seven. There, she made unusual friends for her age and had to deal with loss early in life. This experience as a girl inspired her to dedicate herself to figuring out the “fountain of youth.” Hanieh shares how she evolved as a passionate businesswoman by starting a nursing home health care business that boomed to building Qyral, a personalized skincare anti-aging brand. After a long run at her nursing home health care business, Hanieh decided to sell it off to create a personalized skincare company for individuals based on a quiz that helps to extract specific information to personalize her clients’ formulation. She details how she alters PH, concentrations, and other elements to suit individual skin types. Hanieh also shares how paying attention to customer feedback helps her brand evolve. She explains two tips driving her brand’s evolution: customer-centricity and flexibility with new ideas. According to Hanieh, empathizing with her customers helps her understand and personalize services better. About Hanieh After being disappointed too many times, Hanieh researched the science behind miracle skincare claims, and discovered that it didn't hold any true value. There was more than one thing missing. As you would expect, she discovered an obvious truth; generic products produce nothing more than generic results. There is definitely no one size fits all approach to skincare since our skin compositions are not the same. She then decided to do better, by giving the skin what it truly needs. A tailored approach based on the skins needs. She has since dedicated years to working with world-renowned formulators and dermatologists who all agree: if you want to reverse the signs of aging and improve your skin’s appearance, cellular turnover holds the key. Effective skincare products work by supporting your body’s natural processes. As we age, those processes slow and are compounded by factors including genetics, lifestyle, and environment. And because those factors are unique to us, our skincare products need to be unique too. It’s more than just skincare; it’s cellular care. Combining her training in biochemistry with entrepreneurial experience, she created Qyral, by taking cutting-edge research on aging and marrying it to beauty, science, and empowerment. Links Qyral - qyral.com

Our guest on the show today is Stacey Levine. She is an oral care specialist and co-founder of GLO Science and GLO Good Foundation. On the podcast today, Stacy shares her childhood experiences in Brooklyn, being introduced to entrepreneurship at an early age, and the motivation behind starting her company and going into the teeth whitening business.   Furthermore, she discusses how she developed her brand, GLO Science, with her husband and the hurdles she had to cross. Besides, Stacey examines teeth whitening technology and what differentiates her oral therapies from others on the market. Stacy also highlights some of her patented products and technologies, including a device guaranteed to whiten the teeth in 16 minutes which can be used anywhere. She also mentions the importance of visiting a dentist to whiten teeth instead of DIY. Besides, she discusses teeth aging, discolorations, and the impact of proper diet on the teeth. Being a wealth of knowledge, Stacy shares tips for budding business owners. Finally, she deliberates on the impact of giving back to society and what her foundation is doing to help different groups have better teeth, including its mission to Rwanda. About Stacey Stacey Levine is the co-founder of GLO Science and the GLO Good Foundation. She is a mom of two entrepreneur sons, married to her partner in life/business, and a beauty/oral care entrepreneur with a passion for design. She is a true visionary with a personal and professional mission to advocate the importance of having a healthy beautiful smile. She is the inspiration and the powerhouse motivator for her company, her philanthropic foundation, and her family. The results of her passion and determination can be seen in the healthy and bright smiles of the millions served around the world by her foundation and her brand. She is determined to make people care for and fall in love with their smiles, so they do it more often!. About GLO Science®️ GLO combines dentist-led ingenuity and science to create game-changing products for professional and personal oral care. With more than 4,000 dental practices on board, four-time Thomas-Edison award-winning GLO Science brings state-of-the-art technology to dentists and safely modifies best-in-class products for people at home. GLO created the at-home whitening device category with the launch of its first product in 2011 and its patented Illuminating Heat Technology ™ is revolutionizing the oral care category by using warmth to safely deliver unrivalled whitening results with oral care benefits. Advocating oral health as a gateway to overall health and wellness, co-founders Stacey Levine and world-renowned dentist & oral care specialist. Dr. Jonathan Levine passionately believe everyone deserves to have a beautiful, healthy smile. Their GLO Good foundation provides free dentistry for people who do not have access to care, transforming smiles and lives around the world.  GLO’s professional-grade products are available in dental practices across the globe and its retail line is sold at gloscience.com and select retailers including Sephora, Bloomingdales, Amazon, Dermstore, and more. Links Website - gloscience.com Foundation - Glo Good Foundation