Buffalo Bisons Smell Like Cheerios

The Double-A Springfield Cardinals have only had two alternate identities in their team history, including the Ozarks Snipe Hunters, unveiled this season. The brand plays on the storied tradition of sending newbie campers into the woods on wild goose chases for mythical furry critters. This week on the podcast: Dan Reiter, General Manager, Springfield Cardinals Ranger Amy Burnett, Insta @therealrangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign  

Before they were the Aviators, the Triple-A baseball team in Las Vegas played as the Las Vegas 51s from 2001 to 2018. The team's alien-themed brand played on their proximity to noted government facility Area 51. Guests include: Tom Brazile, Director of Retail Operations, Las Vegas Aviators Valerie Ruiz, Stadium Food Girl, Insta @stadiumfoodgirl Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

The Tampa Bay Rays City Connect brand is one of the most successful in Major League Baseball. The identity tells the story of the region's close relationship with the skateboarding community, and ties together two generations of the team's branding. Guests include: Warren Hypes, Rays VP Creative & Brand, Insta @warren_hypes Michael Blanford, Former Executive Director, Boards for Bros Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Email questions and comments for the podcast to [email protected]. Baseball By Design is a member of the Curved Brim Media Network.

The collegiate summer level Madison Mallards keep hitting it out of the park with their popular alternate identities. They'll play a game this season as "The Dudes" in tribute to the movie The Big Lebowski later this season. Guests include: Kyle Chisholm, Marketing Director, Madison Mallards Brent Bartels, Creative Services Manager Jim Christopher, Ballpark Nation, YouTube @ballparknation Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Email questions and comments for the podcast to [email protected]. Baseball By Design is a member of the Curved Brim Media Network.

When the wind is blowing the right direction and the General Mills plant is producing the aromas from one of its signature items, the whole city of Buffalo takes on the smell of a freshly poured bowl of cereal. And the team can trace the origins of "My City Smells Like Cheerios Night" to an episode of this podcast from 2023! Guests include: Pat Malacaro, Bisons Broadcaster, Twitter @PatWGR Valerie Ruiz, Stadium Food Girl, Insta @stadiumfoodgirl Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

The Double-A Columbus Clingstones will play select games this year as the Scrambled Dogs, a tribute to a local delicacy that has its roots in an iconic pharmacy soda fountain. This week on the podcast: Mike Jones, Graphic Designer, Insta @bucket826 Kellie Oliver, Owner, Dinglewood Pharmacy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign  

The Double-A Tulsa Drillers have a classic brand and a host of fun alternates. Their identity pays tribute to Oklahoma's oil industry. This week on the podcast: Justin Gorski, General Manager, Tulsa Drillers Live check-in from the ballpark with Ranger Amy, Chris Storm, and Julie Nickelasian Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign  

The Double-A Reading Fightin Phils have one of Minor League Baseball's longest standing relationships with their parent club, they have a primary identity based on a hot dog vendor who dresses like a guy riding an ostrich, and they lay claim to the title Baseball Town. This week on the podcast: Jake Starr, Lead Broadcaster, Reading Fightin Phils Ranger Amy Burnett, Insta @therealrangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign  

The independent professional Lake Country DockHounds will pay tribute to their home state's favorite watering holes when they play as the Wisconsin Dive Bars. This episode explores the development of that brand. Guests include: Bryan Giese, Dockhounds Director of Marketing, Insta @bgiese77 Gregory Schuch, Dockhounds Designer, Insta @schuch.greg Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.  

The Single-A Visalia Rawhide have had the same identity since 2009, a text-based, Western-themed logo that features a whip. But they've ventured into the alternate identity with a fun character-based brand, the Central Valley Sir Loins Guests include: Griffin Epstein, Broadcaster, Visalia Rawhide Dan Simon, Studio Simon, studiosimon.net Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.