Othaim Market’s Brand Dilution ( A lesson in how not to expand)

In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this strategy is a textbook case of brand dilution, how it’s confusing the market, and what Othaim should do to save itself before it’s too late. If you want the brutal truth about what’s wrong with Othaim Market’s approach, this is the episode you need to hear.

In this episode, we dive deep into the OneWord Model and its role in driving brand clarity. Discover how a brand’s singular focus can influence the entire value chain and create meaningful touchpoints throughout the customer journey. We explore how businesses can achieve brand clarity by centering on one word that defines their essence, building stronger relationships with customers, and ensuring consistency across every stage—from product creation to customer retention. Join me as I share insights on how this approach can transform not only your brand strategy but also elevate customer experiences to new heights.

Explore the transformative power of brand clarity with our latest episode, "Brand Clarity: The One Word Model." Discover how distilling your brand’s essence into a single defining attribute can amplify recognition, resonate deeply with your audience, and drive strategic decisions. From industry giants like Apple and Nike to regional leaders such as Almarai, learn how these brands leverage clarity to stand out in competitive markets. Dive into actionable insights and case studies that showcase the impact of clarity on brand identity and consumer loyalty. Visit Baaghil Brand Advisory (http://www.baaghilbrandadvisory.com) to delve deeper into mastering your brand’s clarity and unlocking its full potential.

Welcome to *Brand Scientist*, the podcast where we explore the science behind building and managing great brands. I'm Baaghil, your host and brand scientist. In today's episode, titled "AI and Personal Brand," we're delving into a fascinating topic at the intersection of artificial intelligence and personal branding. We'll be discussing how the landscape of branding is evolving, particularly the shift from organizational branding to personal branding. As individuals increasingly become brands themselves, showcasing their skills and expertise, we'll explore the key skills, especially soft skills, that are essential for personal branding success. Additionally, we'll examine the role that AI is playing in this transformation, from automating tasks to providing valuable insights into audience preferences. Whether you're an entrepreneur, freelancer, or simply interested in enhancing your personal brand, join me as we uncover the strategies and insights that will help you thrive in this new era of brand.

I appreciate business models and brand strategy more when they're not just written down but visualized. They take on a tangible reality in your mind before you launch your business or introduce your brand. This has consistently proven effective for me. The crucial aspect is the realism. If your business model lacks coherence or a logical progression reflecting its purpose and direction, it won't succeed. Simply having it on paper without visualization doesn't make it a reality. Similarly, for a brand, if you can't picture the idea and its unique values as a concept that personifies the business, the true essence won't materialize. Visualizing the concept in your mind before the launch is key. It allows you to lead the journey with a clear sense of purpose.

Discover why a brand is at the heart of a business, not merely an aspect of marketing. Beware that terms like "rebrand" and "rebranding" can sometimes be used by branding agencies to extract extra fees. If you're unsure about how brand operates, consider enlisting the expertise of a professional to provide guidance before you invest your hard-earned efforts into it.

Welcome to "Navigating the Brand Journey," the podcast that delves deep into the intricate world of brand. In each episode, we unravel the dynamic interplay between the value chain and the customer experience, shedding light on how these crucial elements shape the identity and success of brands. Join us as we explore the strategies, insights, and stories that drive brands forward and create meaningful connections with customers. Get ready to embark on a journey of discovery, where we uncover the secrets behind building remarkable brands that resonate and thrive in today's ever-evolving landscape.

This twenty five years old Saudi who works as a talent accusation analyst is the future of HR. At Twenty five she's turning heads at work and with her stakeholders. Listen for yourself and judge

An interview with Mohamed Hafiz who to my personal brand program.

Let's learn why everyone needs to remain authentic to his brand.