MB423: Mastering Online Marketing for Multifamily Syndication — With Todd Heitner

Are you curious about alternative investments and how to diversify your portfolio like the wealthy? Do you want to understand how successful investors allocate their assets across various investment opportunities?In this episode of Financial Freedom with Real Estate Investing, I’m joined by Jim Dew, CEO of Dew Wealth Management. With 29 years of experience building virtual family offices and deep expertise in alternative investments, Jim offers insightful strategies on how millionaires and billionaires invest, helping you align your investment strategy with that of the supremely wealthy.We'll cover a wide array of topics, from oil and gas investments to private debt and venture capital. Jim shares his views on the benefits and risks associated with each, including the importance of not letting tax benefits drive your investment decisions but considering the quality and longevity of the investment.Listen in to learn how you can diversify your investment portfolio, understand the relative advantages of different asset types, and discover opportunities in real estate syndications through platforms like Nighthawkequity.com.For full episode show notes visit: https://themichaelblank.com/podcasts/session425/

Are you ready to take your first steps towards financial independence through apartment building investing? Do you want to learn from the experiences of those who've journeyed before you?Join us on this episode of Financial Freedom with Real Estate Investing, where we dive deep into the art of multifamily investing and achieving the ultimate goal: financial independence.Our guest, Rich Hamilton, transitioned from a flourishing career as a mortgage broker to become a financially free real estate investor. Rich shares the pivotal moments that led to leaving his W-2 job and the strategies he used to build a successful real estate portfolio.On this episode, Rich and I explore the dangers of complacency in any career and how it impedes growth and fulfillment. Rich opens up about his journey, discussing both the highs of achieving financial freedom and the complexities of not knowing what's next once financial goals are reached.Listen in as we touch on Rich's experiences, from dealing with financial freedom post-exit to his tips on continuing personal and professional growth. You'll hear how Rich overcame his initial fears and challenges, emphasizing the roles of a support team, steady momentum, and a consistent drive towards future goals.For full episode show notes visit: https://themichaelblank.com/podcasts/session424/

Are you looking for innovative strategies to capture and convert leads online for your real estate investments? Todd Heitner, the mastermind behind Apartment Investor Pro, shares his two decades of experience in creating online presences for real estate investors, with a special focus on multifamily syndicators over the past decade.Throughout this episode, Todd discusses the essential components of a robust online marketing platform—from having a professional website to leveraging social media and producing valuable content. He highlights the importance of strategic planning to capture and nurture leads, employing tools like lead magnets and automated email sequences to build trust with potential investors. Todd also sheds light on the role of AI in content creation and investor interaction, offering practical tips for using technology to enhance human touchpoints.Whether you're a seasoned syndicator or just starting out, you’ll find Todd’s insights incredibly valuable for scaling your capital-raising efforts online. Don't miss this episode packed with actionable advice on establishing an effective and efficient online presence. Tune in now to learn how to boost your syndication business!For full episode show notes visit: https://themichaelblank.com/podcasts/session423/

Do you love networking and meeting new people? Do you regularly spend time with high-net-worth individuals?Then you are a good fit for the capital raiser role in a multifamily general partnership.Christopher Price is the CEO of Red Fox Multifamily and Managing Member of Boost Capital Group. As both a passive and active investor, he has a portfolio of 1,200 units valued over $32.5M.With more than 20 years of experience in medical device sales, Christopher combines his network of professional connections with an outgoing personality to crush it as a capital raiser on the Boost team.On this episode of Financial Freedom with Real Estate Investing, Christopher joins me to explain how he got his start with single family rentals and what inspired his transition to multifamily.Christopher describes his role as the capital raiser in a GP, discussing how he attracts and educates potential investors about real estate opportunities.Listen in to understand Christopher’s journey from passive to active apartment investor and learn how he is leveraging LinkedIn to expand his network of prospective LPs.For full episode show notes visit: https://themichaelblank.com/podcasts/session422/

There’s a saying in real estate that ‘you make money when you buy.’ And while that may be true for single family rentals and flips, apartment buildings are a little different.In multifamily, you make money when you add value. When you execute your business plan. When you stick to your budget and achieve projected returns.So, what does successful asset management look like in today’s market? Jonathan and Paula Nichols are the cofounders of Apogee Capital, a multifamily syndication business that helps people invest in commercial real estate.Jonathan and Paula began their investing journey in 2018, and by 2021, they had built a portfolio of 183 units worth $15.6M. The Nichols also serve as mentors with the Michael Blank program.On this episode of Financial Freedom with Real Estate Investing, Jonathan and Paula join us from Deal Maker Live to share their top takeaways from the conference and explain why 2024 is a year of opportunity in multifamily.Jonathan and Paula offer advice on raising capital in the current market and discuss why relationships are crucial in the team sport that is syndication.Listen in for insight around the characteristics of successful mentoring students and find out what it takes to manage multifamily assets well in 2024.For full episode show notes visit: https://themichaelblank.com/podcasts/session421/

Wish you could get a bigger real estate deal done faster?Then you need the three freedom accelerators—the right system, the right support, and the right network.Masha Kruskal and Ahuva Druin leveraged this formula to partner on a syndication in Live Oak Florida and fast-track their success as multifamily GPs.Masha has 18 years of experience in residential and commercial real estate and international startups. Ahuva is a principal investor with expertise in value-add, buy-and-hold, and multifamily real estate.They connected as students in the Michael Blank Mentoring Program and joined forces to take on their first big multifamily deal.On this episode of Financial Freedom with Real Estate Investing, Masha and Ahuva join me to discuss what inspired their interest in multifamily and why they chose our mentoring program.Masha and Ahuva describe their roles as capital raiser and deal finder, explaining how their complementary skills and commitment to the process helped them close a deal in just 30 days!Listen in for advice on overcoming limiting beliefs through mentorship and learn how Masha and Ahuva used a proven system and the Michael Blank network to accelerate their path to financial freedom.For full episode show notes visit: https://themichaelblank.com/podcasts/session420/

If you’re counting on a financial advisor to grow your wealth, it’s likely that MOST of your money is in the stock market.But that’s not how ultra-high-net-worth individuals approach investing.So, what if you diversified your portfolio to include more alternative investments? Drew Kniffin is Partner and President at Nighthawk Equity, the multifamily investing arm of The Michael Blank Brands.Drew has a corporate finance and real estate investing career that spans two decades, and he is passionate about helping high-net-worth entrepreneurs invest passively in apartments.On this episode of Financial Freedom with Real Estate Investing, Drew joins me to debate the pros and cons of investing in the stock market versus real estate.Drew makes the case for the stock market, explaining why you should stay engaged with Wall Street as part of a balanced portfolio.Michael discusses why he’s cynical about stocks, describing how the volatility of the market can decimate your returns over time.Listen in for insight on how HNWIs invest their money and learn how to optimize your portfolio, mitigate your risks, and grow your wealth with real estate!For full episode show notes visit: https://themichaelblank.com/podcasts/session419/

Your attorney is a key player in helping you close on any real estate deal.But the right commercial real estate attorney truly cares about you and your success. They are willing to educate you on aspects of the law you might not know and navigate problems that arise along the way. Kyle Swafford is the founder of Swafford Law, a commercial real estate law firm that represents clients in syndications, tax considerations for investors, join ventures and commercial lending.Kyle has a wealth of experience in tax law, commercial real estate law and securities compliance, working as an International Tax Consultant at Deloitte prior to building his own firm.On this episode of Financial Freedom with Real Estate Investing, we’re sharing Kyle’s conversation with Garrett Lynch on real estate law at Deal Maker Live 2024.Kyle explains what inspired his transition from tax law to real estate and how he streamlines the process of closing on a multifamily deal.Listen in for Kyle’s insight on distress in the current commercial market and learn how a good attorney can help you avoid mistakes and get your next deal across the finish line!For full episode show notes visit: https://themichaelblank.com/podcasts/session418/To contact Kyle here are his details:Website: www.swaffordlawllc.comEmail: [email protected]: 404-532-9531

Is fear holding you back from investing in multifamily?Even seasoned investors like us deal with fear. The difference is, we don’t let it stop us from moving forward. But how do you expand your comfort zone? How do you feel the fear and take action anyway?On this episode of Financial Freedom with Real Estate Investing, Garrett and I sit down to explain why now is the right time to invest in multifamily and ‘be greedy when others are fearful.’ We discuss how we pulled off a refinance on a variable rate property (in just 25 days!) and offer advice on how to never run out of leads for raising capital.Listen in to understand why new investors don’t have to start with single family strategies and learn how to expand your comfort zone to achieve financial freedom with multifamily real estate!For full episode show notes visit: https://themichaelblank.com/podcasts/session417/

Are you looking to build a business but don’t want to start from scratch? What if you could learn a proven system and receive support from someone who’s done it themselves?Then you might be interested in an RV rental management franchise, a business that monetizes the RV boom and helps entrepreneurs build wealth with WHEEL estate!Garr Russell is Founder and CEO of Fireside RV Rental, the Airbnb of RVs. Since its inception in 2015, Fireside has grown into a franchise with 40 locations across the country and hundreds of RVs under management.A born entrepreneur, Garr has started, scaled and sold several companies. His genius lies in understanding systems, marketing, and forging the way for others.On this episode of Financial Freedom with Real Estate Investing, Garr joins us to explain how renting out his own RV inspired him to build and scale Fireside.Garr discusses how RV owners benefit from the Fireside business model and describes how franchisees learn his proven system and receive support from expert RV rental managers.Listen in for Garr’s advice for aspiring entrepreneurs and learn how to launch, grow and manage a successful RV rental business with other people’s RVs—no prior experience required.For full episode show notes visit: https://themichaelblank.com/podcasts/session416/