Data can be a producer’s best friend when it comes to selecting replacement females. Whether using calving records, weaning weights or some other measure, data is a valuable asset to use alongside phenotype when choosing which females will pull their weight in your herd. Now, what if we told you there is a tool for commercial producers to look beneath the hide of those replacement females to ensure heifers with the most genetic value are those making the final cut?
On this episode of Angus at Work, Kelli Retallick-Riley, president at Angus Genetics Inc., joined Angus Beef Bulletin Editor Shauna Hermel to discuss GeneMax® Advantage™ — the only commercial DNA test exclusively designed for high-percentage Angus females. Listen in as Hermel and Retallick-Riley cover what GeneMax Advantage is, how selecting heifers for genetic value can position producers for success and why recent updates will maintain GeneMax Advantage as the gold standard for improving genetics in commercial cow herds.
For more information on GeneMax Advantage product features — and to learn how it helps drive your herd’s progress and profitability forward — we invite you to visit GeneMaxAngus.com as well as the links included in the show notes.
Additional Resources:
- Selecting Replacements Via GeneMax Advantage With Decker And Courter
- Enhanced Genetic Merit Scorecard details
- 'A Means to an End'
- 'Marketing heifers?'
- Commercial Programs at the American Angus Association
Have questions or comments? We'd love to hear from you!
Find more information to make Angus work for you in the Angus Beef Bulletin and ABB EXTRA. Make sure you're subscribed! Sign up here to the print Angus Beef Bulletin and the digital Angus Beef Bulletin EXTRA. Have questions or comments? We'd love to hear from you! Contact our team at [email protected].
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